In April this year, Kendrick Lamar dominated the highest-selling opening week of 2017 with the release of DAMN. Since then, he’s slowly released video accompaniments for the tracks HUMBLE., DNA. and now ELEMENT.
The music video for ELEMENT. is as evocative as its lyrics, and an ode to African American filmmaker and photojournalist Gordon Parks.
Kendrick Lamar’s new music video for ELEMENT. hits even harder with its homage to late African American photojournalist and activist Gordon Parks.
The video is directed by Jonas Lindstroem and The Little Homies – the duo of Lamar and Top Dawg Entertainment President Dave Free.
Gordon was born in 1912 and is regarded as an influential figure in documenting American culture through photography from the 1940s up until his death in 2006.
The music video for ELEMENT. has a number of parallels with Parks’ work such as pictures from his 1956 series Segregation Stories, Ethel Sharrieff (1063), from his The White Man’s Day Is Almost Over photo essay, and Boy With Junebug (1963).