The Kraken Rum is ensuring that this year’s Needle In The Hay winner can celebrate their success and music with a well-deserved beverage (or two).
There’s no denying that after pouring their souls into making music and entering Needle In The Hay, this year’s winner will require a much-deserved drink.
It’s why, in addition to bagging a truck’s worth of premium music gear and apparel, the victor of Needle In The Hay 2024 will be walking away with quality pours courtesy of The Kraken Rum.
For those who haven’t yet blessed their taste buds, The Kraken Rum are Australia’s ultimate spirits masters, delivering a range of rum-centric drinks unique in their spicy notes.
The company’s crown jewel — the Kraken Rum Original — is a unique Caribbean black spiced rum, infused with notes of ginger, cinnamon and clove.
In a backstory that reads exactly like the yarns you spin after a few too many drinks, legend has it that The Kraken Rum was the sole survivor of a Caribbean-bound shipment attacked by the namesake creature, which is probably why the company delivers a taste of mythological proportions.
While the folks at Kraken were friendly enough to announce prizes for NITH’s second and third place-getters, they’ve upped the ante with a sizable haul for this year’s winner.
The 2024 victor will receive a limited edition bottle of the original Kraken Rum, sure to bring extra flair and an exclusive touch with a limited-run bottle.
It’ll make you the envy of party goers who arrive with the bottles of commoners, but the prizes don’t stop there.
On top of the limited edition original Kraken Rum, this year’s NITH winner will score a free case of each of the company’s range of premix beverages.
That includes the classic Kraken and Cola, the tropical notes of the Kraken Caribbean Punch, the spice of Kraken & Dry and and the Kraken Black Mojito.
For those not doing that maths, that’s Kraken’s entire range of premix options, with a case of each ensuring that your drinks are covered for at least a few months.
With a limited edition bottle of The Kraken Rum and four premix cases, this year’s lucky NITH entrant will walk away with much more than the coveted ‘winner’ title. Find out more about Kraken here, and see more details about Needle In The Hay here.
