The world, it seems, is ending. The climate crisis has hit our planet like a semi-trailer, and humanity are doing little to address this problem, hence our final days are likely upon us. Nevertheless, we all continue working towards some vague future—a future that presumably doesn’t exist. The impending armaggedon has reduced our lives to some kind of absurd dance, and London-based artist MF Tomlinson is quite brilliantly soundtracking this bizarre situation.
On his most recent single Sum Of Nothing, Tomlinson melds an infectious musical enthusiasm with painfully aware lyricsm to capture this pecurliar condition. And with the release of a new music video, these ideas have been brought to screen.
In his brilliant new video for Sum Of Nothing, London-based artist MF Tomlinson dances defiantly through his planet’s final hours.
The new clip, directed by Susie Francis, is set on Earth’s final day. MF Tomlinson, aware of his planet’s fate, vivaciously struts through the sunny streets of LA, determined to make the most of his planet’s final hours. He, and a group of like-minded friends, find themselves in the desert where they laugh in the face of imminent destruction.
“Shooting was extremely physical and it was right in the middle of a heat wave,” Tomlinson says of the clip. “Polyester trousers and Doc Martens were probably the wrong choice – needless to say I got heatstroke every single day!”
These still may be early days for this London artist, but judging by the quality of everything we’ve seen and heard so far, I think we can safely expect plenty more great material. In the meantime, do yourself a favour and watch the new video for Sum Of Nothing above.