AUSTRALIA’S LARGEST INDEPENDENT MUSIC COMPETITION

THE 7-INCH SINGLE EDITION

Now in it’s fourth year, Happy Mag’s Needle in the Hay has firmly established itself as Australia’s largest independent music competition, empowering emerging Australian bands and musicians at a time in their careers when they need it most.

Judged by a panel of music industry experts and influencers, the 9 month competition culminates in a huge night of live music featuring the shortlisted bands discovered over the course of the campaign.

For the Grand Prize the overall competition winner has their album or EP pressed to 12″ vinyl with full colour packaging

Kardajala Kirridarra Vinyl Record Winners 2018 Needle In The Hay
COMPETITION WINNERS ‘KARDAJALA KIRRIDARRA’ FOR 2018

2019 GUEST JUDGES

STUART COUPE

Stuart Coupe is an Australian journalist, author, manager, and promoter with decades of experience. From managing Paul Kelly and the Hoodoo Gurus to his 2018 non-fiction novel Roadies: The Secret History of Australian Rock’n’Roll, if anyone has had an all-access pass to the Australian music industry, it’s Coupe.

ROSIE BEATON

Hosting triple j’s evening program Super Request for 10 years and working as an Unearthed presenter for another two, Rosie Beaton has lived amongst a direct feed Australia’s most exciting new talent. More recently she worked as the Senior Music Curator for Australia and New Zealand at Amazon Music.

BEC SANDRIDGE

Bec Sandridge is an independent recording artist with a string of successful singles and a pair of EPs to her name. Receiving strong national radio airplay and having performed at festivals such as Yours & Owls and The Plot, Sandridge recently toured through Sydney and Melbourne in support of her new single Eyes Wide.

NATHAN SHEEHY

A highly sought-after producer, mixer and sound engineer, Nathan Sheehy has worked alongside DZ Deathrays, Dune Rats, Bluejuice and many others. Currently he splits his time between A Sharp and The Parliament Studios, as well as his own suite Mighty Ambassador Studios.

Presenting Partner Opportunity

Encompassing a branded full-site takeover, extensive social coverage, native content, video features and activations at our launch event, Needle in The Hay will offer one brand the chance to present the overall competition and provide priority access our young, progressive and culturally tuned-in audience over the course of the entire competition.

People’s Choice Award

2020 will mark the inaugural year of the “Needle in the Hay – People’s Choice” award as
voted for by Happy Magazine readers and followers.

The award is born out of the overwhelming response over the past three years to the competition, and we believe this new award will bring our already strong music community closer together than ever before.

Engage With Our Audience

Encompassing a branded full-site takeover, extensive social coverage, a wealth of native content, engaging video features, display advertising plus the main live events, Needle In The Hay’s potential for brand activations is unlike anything in the youth culture space currently offered in Australia.

OF HAPPY’S AUDIENCE ARE AGED 18-35
OF HAPPY READERS MADE A PURCHASE DECISION BASED ON OUR CONTENT
OF OUR AUDIENCE READS HAPPY CONTENT AT LEAST 3 TIMES PER WEEK

Partner Deliverables

Native Content Binoculars Needle In The Hay 2018

Native Content

Boost brand desirability through Happy’s unique and compelling native content.

Display Eye Needle In The Hay 2018

Display

Increase brand visibility with display ads across Happy’s digital channels.

Brand Activation Bee Needle In The Hay 2018

Brand Activation

Engage face-to-face with Happy’s audience at the winners party.

Our Stats

Needle In The Hay offers brands the chance to access our young, progressive and culturally tuned-in audience.

685000
PEOPLE REACHED EVERY DAY ON FACEBOOK
461499
MONTHLY ONSITE PAGEVIEWS
862500
WEEKLY VIDEO VIEWS

A partnership with Happy Mag’s Needle in the Hay offers brands the opportunity to align with Australia’s fastest growing youth culture magazine giving them unprecedented access to the most highly sought after audience demographic in the world.

Projected Event Partnership Reach

Onsite 

920,000

ONSITE
IMPRESSIONS
Social Media

810,000

SOCIAL MEDIA
IMPRESSIONS
Email

340,000

EMAIL
IMPRESSIONS
Live Event

250,000

EVENT
IMPRESSIONS

Previous Partners

Happy Needle In The Hay Partner Logos

Want to be part of Needle in the Hay 2020?

Get in touch on (02) 9519 9922 or use the form below:

Please wait...