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Meet Sam, the virtual assistant who’s making the internet horny

Social media went into a simp frenzy last night after Samsung leaked images of its newest creation, a virtual assistant aptly named ‘Sam’.

Sam, who’s being likened likening to goth-GF Pixar character, is a young blue-eyed lady with shoulder-length brown hair and rosy cheeks.

In the images, she is pictured holding a Samsung smartphone, while sporting some official Samsung Galaxy merch in the form of a T-shirt. And, well, she’s really hot too.

Samsung Sam
Image: Dexerto

The images were released mysteriously by a visual arts production house known as Lightfarm Studios for several hours, before suddenly being taken down.

However, it wasn’t long before the internet did its thing – and now we’re overrun with fanart that belongs in horny jail.

Sam Samsung
Image: Twitter

No known campaign has been associated with the creation. However, there are speculations that it is the long-awaited follow-up to Samsung’s flop of a Siri-rival, Bixby.

Much like Siri, Bixby is a voice-activated digital assistant designed to perform tasks on your Samsung device. This includes sending texts, perform tasks, set reminders, and other specific operations.

However, Samsung misfired big time with a frustrating and unstable physical integration into the design of the Galaxy S8, S9, and Note 8 via a single Bixby button. The problem? That button was just too damn easy to press, setting the feature off constantly and annoying the hell out of users in the process.

However, there has been no official announcement whether Sam is actually replacing Bixby. Instead, twitter users briefly bore witness to a mysterious and soon-deleted post from Lightfarm:

“Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!”

It’s a great description, but what does it all mean?

Sam Samsung
Image: Know Your Meme

We still don’t know whether the images shared online are indicative of a final design or just one of many concepts currently being workshopped.

Further, is Sam strictly a marketing tool or will she be appearing in full form on the next device? Or is this all a joke?

Either way… we ain’t mad.

Sam Samsung
Image: Know Your Meme

It’s not the first time Samsung VA plans have fallen through. Last year, the company were rumoured to release an AI-generated VA called NEON but did not include it with the Samsung Galaxy S21 or other Galaxy devices.