The illustrious Victoria’s Secret Fashion Show has met its demise after months of scrutiny and weakening support.
The parent company of the multi-billion dollar lingerie brand L Brands announced last Thursday that it would not be running the 2019 show. The news comes among falling ratings and public outcry into the brand’s failure to adapt their outdated standards of beauty.
Amidst ongoing controversy and some of their lowest ratings of all time, the 2019 edition of the Victoria’s Secret Fashion Show has been cancelled.
The star-studded event has exhibited a score of famous performances, slip-ups and career launches in its 24-year existence. Victoria’s Secret has been the catapult for a handful of Australian models looking to break into industry, including the likes of Miranda Kerr, Shanina Shaik, and many more. But, times are a-changing.
Since its inception in 1995, the beloved catwalk evolved drastically each year it went on. More so in the late naughties, when people started to oppose the unrealistic, sexualised image portrayed by the six-foot-plus models floating up and down the stage.
Now, with its 2019 cancellation, the company’s CFO Stuart Burgdoerfer mentioned: “We think it’s important to evolve the marketing of Victoria’s Secret.”
This comes after the chief marketing officer Ed Razek’s decision to defend the company after it decided not to include plus-sized and transgender models in the show, which led to a Twitter apology following public outrage.