Indie Rate Card
Create visible momentum for your music!
We accept a limited number of campaigns each month, typically fewer than 10. All submissions are reviewed before approval.
📡
SIGNAL
Turn a quiet release into visible momentum and signal with assets you’ll be able to share for a lifetime
1 x Editorial Feature
1 x Inclusion in Weekly Mixtape
Valued at $680 and offered for $280
📍
PRESENCE
Add an insta story activation and a newsletter inclusion for presence that puts your release in front of an even wider audience
EVERYTHING IN SIGNAL PLUS
1 x Artist Interview
1 x Instagram Story Activation
1 x Newsletter Inclusion
Valued at $1220 and offered for $480
📣
AMPLIFICATION
Add two guaranteed Instagram collaborations to further amplify your release for maximum impact
EVERYTHING IN PRESENCE PLUS:
1 x Instagram Main Feed Tile (poster or album art)
1 x Instagram Main Feed Reel (1:30 length video)
Valued at $2680 and offered for $1240
What people say about working with Happy Mag:
“We’ve been working with Marissa and the staff at HAPPY over the course of several projects to promote both single and album releases. We couldn’t ask for a more cooperative, responsive partner…
Smoke Ring Days – Artist
“Happy always go above and beyond to ensure that the content is creative and reaches the most amount of eyeballs it possibly can. I would highly recommend the indie rate package as fantastic value for money…
Sammie Walsh – Beehive PR
“A very talented team of specialist thinkers, writers and music lovers. I’ve worked with them for many years and every time they impress me with their true understanding of music, songs and artist repertoire…
Anirban Jee – Artist
“I’ve absolutely loved working with the team at Happy Mag. Their writers are super talented and described my music and my artist project in a way that I would never have even been able to articulate…
Grid – Artist
Validation & Visibility are the two foundations from which everything else in an artist’s career can grow.
Here are the three most common experiences after a release:
THE SPIKE
A burst of attention in the first week.
Streams tick up. Friends (and fam) share. It feels promising.
😮
THE SILENCE
Momentum fades fast and there’s
no second wave. Nothing carries forward. What happened?
😐
THE VOID
The release disappears completely.
No reach, no validation, no sense that it ever landed.
😶
Have you ever considered what actually propels a music release forward?
It’s simpler than you think: Validation & Visibility. These are the two most important signals that people respond to. And who’s looking for those signals?
RADIO
Need proof that a track has relevance and sound out of place. Despite what they claim they’re never breaking new acts.
BOOKERS
Look for evidence that an artist can attract a crowd, has an engaged audience and can justify that slot on the bill.
PR
Look for existing momentum so that their campaign actually works. They need to ride the wave of a story not invent one.
Editorial Content
Editorial Piece
Interviews, reviews, or artist curated content (something to showcase your creativity!) published on the Happy website to promote your release.
23,216
AVERAGE ONSITE
IMPRESSIONS PER POST
Newsletter Inclusion
Newsletter Editorial Inclusion
Editorial Content to be featured in a newsletter of your choice (Wednesday or Friday).
42,520
EMAIL SUBSCRIBERS
Social Media Activation
Editorial Activation
Social Media Story Activation of each editorial. Activated across Happy Social Media platforms.
19,440
SOCIAL IMPRESSIONS
Campaign Impressions
Onsite Impressions
350,000
Editorial Content
70,000
Social Media
58,000
Email Inclusion
32,000
Total Campaign Reach
160,000 – 520,000
IMPRESSIONS (THIS IS HOW MANY TIMES YOUR CAMPAIGN WILL BE VIEWED)
Contact
If you’re interested in partnering up with Happy Mag, shoot through an email to Marissa on: marissa@happystudios.com.au