happy mag subscription

Raw, loud, and sustainable: Childe bring the spirit of rock n’ roll to eyewear

Fuelled by punk ethics, explosive design, and environmentally sustainable manufacturing procedures, Childe are bringing a long-lost rock n’ roll flavour back to eyewear.

Based out of Byron Bay, the brand believes in reinvention through destruction; they’re charging towards the future with little regard for what’s been done in the past.

Designed in Australia, handcrafted in Italy, and available to rock n’ rollers from all over: you’re going to want to pick yourself up a pair of Childe Sunglasses.

Childe’s mission statement is summed up perfectly in their Ouroboros logo; the ancient symbol of a serpent eating its own tail. It’s the endless cycle of life and death; the death of boring, mundane sunglasses design, and the birth of an exciting and progressive new direction.

This mantra is expressed in the company’s environmentally conscious manufacturing procedures. They utilise bio-degradable and sustainable materials to craft sunnies that are kind to both your image and the planet.

Their sunglasses are designed in Australia, handcrafted in Italy, and available to rock n’ rollers the world over. While many brands like to flaunt the punk-rock aesthetic, Childe walk the walk too. For Childe, rock n’ roll isn’t a marketing ploy, it’s the basis of their brand’s existence.

In their short time as a company, they’ve wholeheartedly supported emerging Aussie bands – from sponsoring live shows to using musicians as models for their range. Already, Childe have been championed by some of our favourite Aussie acts: Mini Skirt, Tuppaware Party, and The Southern River Band, to name a few.

The brand is quickly becoming synonymous with Aussie underground music, and we can’t think of a better fit for the job. Childe Eyewear sits perfectly alongside the Australian rock scene’s ethics and aesthetics.

Childe are a brand you’re going to want to hop on board with early. Check out the full range and pick yourself up a pair here.

FIND OUT MORE

Leave a Reply

March 14, 2019

More from Happy