Tumblr’s celebration of diversity was the key to its success, providing a safe space for people who wanted to explore sexuality without judgement. So what exactly happened to all that Tumblr porn?
Digital platforms are so deeply interwoven into every aspect of our lives, functioning as roads for social connection and belonging. For many who feel isolated, the digital world can provide a sense of fellowship, offering miniature universes for every interest and passion. Tumblr porn was once a key part of the site’s footprint, so what happened?
For the American micro-blogging and social networking platform, erotica, sexual subcultures, NSFW porn and not-safe-for-work (NSFW) artwork and storytelling have thrived and flourished, celebrated for providing a sense of online intimacy and connection, especially to the queer community and other marginalised groups.
However, following the discovery that child pornography was prominent on the site in December 2018, Tumblr announced that they would be banning adult content in almost every form. This included all images and videos depicting sex Tumblr acts, and real-life photos and videos depicting human genitalia or “female-presenting” nipples being banned from the service.
While it was clear that the presence of child pornography was an unacceptable issue that required urgent change, there was also undoubtedly a flip side to the coin. It made sense to tackle a large scale problem such as the presence of child porn with a large scale solution that was as cheap as possible.
Rather than paying for the expensive task of patrolling the age of people in porn, Tumblr made the decision to overcorrect and ban NSFW content altogether. But at what cost? Almost immediately after the ban, Tumblr was criticised for censorship, instating digital homelessness in the colossal community of vulnerable people who once found solace in the platform.
Coming from someone who was on tumblr before the porn ban hit and the mass exodus happened, if you thought engagement on twitter sucked tumblr was downright abysmal
— 💫💫Imani💫💫 (@ManiiMade) July 15, 2020
Many mainstream social media platforms seem to push an unattainable cookie-cutter lifestyle upon its users, measuring the worth of an individual based on the wealth and appearance that they digitally convey. However, Tumblr’s celebration of diversity was the key to the platform’s success.
Conversely to mainstream internet sectors, Tumblr provided a safe space for sex workers, erotica writers and artists, LGBTIQ+ people searching for a sense of solidarity and people who wanted to explore sexuality, kinks, and fetish without judgement.
The porn ban saw these users quickly bleed from the platform to the company’s detriment. While in 2013, Tumblr was sold for $US1.1 billion, 2019 (and not long after the ban) the company was sold for a less than $US3 million, reflecting that the NSFW community had driven the platform’s value.
As Tumblr dealt with their disastrous fall from grace following the banned porn, users were forced into a state of digital nomadism, seeking safe alternatives which provided the same sense of belonging. However, with Tumblr’s fast-paced demise came an ecological niche for new NSFW friendly sites to manifest.
As Tumblr dealt with their disastrous fall from grace, users were forced into a state of digital nomadism, seeking safe alternatives which provided the same sense of belonging.
All over the world, tech companies began creating what they hoped would be the most desirable retreat for this group of digital refugees. Within just a few weeks, Dean Abramson, chief architect at online gaming startup, Statabase, launched his side-project newTumbl, which humorously declared they would be filling “a void recently created in the marketplace.”
The site’s FAQ section even went on to say that there’s a good chance that users will “instinctively know how to use this site” and may also find it “hauntingly familiar from the get-go”. newTumbl’s offer of asylum to NSFW bloggers was welcomed by many with open arms, gaining 200,000 users within just a few months. It’s growth over the following months, however, was far from impressive.
even though I get why so many people abandoned tumblr after the porn ban, it’s still a way better platform for art, writing, and fandom in general that twitter is ever gonna be. this app does not foster creativity at all. all Twitter is good for is the occasional image or video —
— lonely❀♡✿lonely (@lonelyholdme) July 13, 2020
While it was predicted that the NSFW community would migrate to a platform which was specifically created to replace Tumblr, most users have dispersed to corners of the internet that already existed. While many have taken refuge in sites like newTumbl which function almost identically to Tumblr, others have found consolation in other types of social platforms, seeking porn on youtube reddit, as well as twitter porn pages.
In particular, Reddit has seen a considerable increase in NSFW subreddits, exploring every kind of sexual niche from erotic hypnosis to the humble foot fetish to the private sex videos Tumblr was known for. Some of the most popular subreddits have millions of subscribers, while more specific kinks have much smaller communities which prosper all the same.
R/Tumblr of course exists, however it serves a specifically suitable-for-work subreddit where Redditors can repost their favourite Tumblr content. If you’re looking for Tumblr porn on Reddit, r/Tumblr is not your way in.
While NSFW content was always accessible on Reddit, Tumblr’s porn-ban saw the platform become widely known as the most sex-positive mainstream social media platform. It has also been recognised as an educational tool in a world where sex education falls short when it comes to assisting marginalised people in understanding their sexual identity.
While many Tumblr users were seeking a sense of connection with people around the world who they relate with, others desired quality NSFW that they could explore discreetly and in private, such as the many brazzers videos tumblr had to offer. For many years Pornhub has been the most popular free pornography website.
However, many ex-Tumblr users wanted content which has been made and distributed ethically. As a result of Tumblr’s porn ban, several ethical, feminist porn sites began to rise in popularity, despite the fact they cost money to access.
These platforms provided porn which celebrated consensual sex, inclusivity, gender equality and body positivity. Furthermore, the recent accusations of trafficking have seen over one million people sign a petition calling for Pornhub to be completely shut down, seeing more and more people switch to ethical NSFW platforms and communities.
Tumblr really fucked up with the nsfw ban in there huh? I see explicit porn gifs there every day. The only thing they destroyed is queer explicit art basically
— Rouke hates cops (@DredgenAer) July 16, 2020
The force fuck Tumblr porn ban echoed a downward spiral into online censorship that aimed to protect a marginalised group; however, the decision subsequently hurt many others. Despite a plethora of alternative porn sites and NSFW community forums, it will be impossible to replace everything else that made Tumblr what it was; something they grew organically and into something truly special.
While it is comforting to know that there is digital shelter for vulnerable groups who were left feeling alone and isolated after Tumblr changed forever, will they ever feel truly at home in the online world again? Tumblr xxx may never come back, but many iconic tumblr sex vidoes, on off porn videos, fanart porn, and of course, the coveted tumblr porn gif, will remain engrained in people’s minds.
Curiously enough Happy Mag launched a Tumblr Account as a means to share and activate to a new audience. Is that what ageing social media and blogging platforms are destined for? So to all porn tumblr friends out there looking for some of the infamous tumblr xxx, you’ll have to start looking elsewhere.
November 2022 Update
On Tuesday (November 1), Tumblr staff updated the platform’s Community Guidelines, notifying users that Tumblr will once again be allowing nudity on their site, in order to “welcome a broader range of expression, creativity, and art on Tumblr, including content depicting the human form (yes, that includes the naked human form)”. However, they did also warn that “visual depictions of sexually explicit acts” still remain prohibited on the platform.
Considering the disappointment and uproar that ensued among NSFW communities on Tumblr following the platform’s ban of all sexually explicit content in 2018, this policy update is likely going to bring joy to many content creators who like to exhibit the naked human form, as well as consumers of such content. And while Tumblr CEO, Matt Mullenweg, has made it clear in a recent statement that “the casually porn-friendly era of the early internet is currently impossible,” this new change is certainly a step in the direction of allowing “a more broader range of expression” on the site, and possibly leading to the allowance of sex vids on Tumblr once again someday.
So, with Tumblr fetish porn and Tumblr creampie vids still being a no-go, what can that expression include? Well as of now, Tumblr users can exhibit and view the naked human form through “pictures, videos, GIFs, drawings, CGI, or anything similar,” on the site. However, one thing that is still not allowed is real sex videos on Tumblr or any “historical art,” including “artifacts in museum” that “depict sex acts.”