Ed Sheeran announces pop-ups this weekend to celebrate new album

Get ready Sheerios, because Ed Sheeran has some exclusive merch pop-up stores happening in your city this weekend.

Ed Sheeran stans, listen up! The ginger-haired crooner has got a special treat in store for you this weekend.

To celebrate the much-anticipated release of his new album “-“ (Subtract), Ed’s dropping some exclusive merch and immersive fan experiences in Sydney, Melbourne, and Brisbane.

ed sheeran
Photograph: Ian West, PA Wire

You heard it right, folks – a full range of exclusive merch and music items will be up for grabs, along with some interactive and immersive activations for the whole fam.

Doors open at 10 am sharp and will be open till 4 pm. And guess what, entry is totally on the house.

No moolah needed, just bring your Ed-loving self and enjoy the ride. Don’t forget to RSVP HERE to secure your spot!

ed sheeran pop up store

As if that wasn’t enough, Ed’s new album “-“ (Subtract) is dropping this Friday, May 5, and we’re all on the edge of our seats waiting for it.

Written against a backdrop of grief and hope, this fourteen-track record was crafted with the help of Aaron Dessner (The National) in February last year, after a series of heart-wrenching events impacted his life.

You can pre-order the album now HERE, and be the first in line to experience the soul-baring magic of Ed Sheeran.

But wait, there’s more! Brace yourselves for an all-new four-part documentary on Ed Sheeran, titled “Ed Sheeran: The Sum of It All,” set to premiere on Disney+ from Wednesday May 3.

Prepare to be blown away as the documentary blends never-before-seen personal archive footage, interviews, and performances to give you an intimate peek into the life and times of the ginger icon.

Get ready to be inspired by how his personal experiences have shaped him into the artist he is today.


Saturday 6 May – 10am Sydney – Warner Music Office, 60 Union Street, Pyrmont

Saturday 6 May – 10am Melbourne, Oshi Gallery, 386 Smith Street, Collingwood

Sunday 7 May – 10am Brisbane – Newstead Studios, 22 Ross Street, Newstead