We get into it with Ashwarya about ‘Up In My Head’ and her 2023 EP “Why’s It Gotta Hurt.”

Australian singer-songwriter Ashwarya recently sat down with Happy Mag to discuss her latest single, “Up In My Head,” a unique blend of experimental-pop and Indian influences.

This sweet track, released in 2023, coincides with the drop of her sophomore EP, “Why’s It Gotta Hurt.”

“Why’s It Gotta Hurt” explores the intersections of R&B, progressive pop, and electronic elements, skillfully capturing intense emotions within each note. Ashwarya’s signature powerful vocals and hypnotic production style remain at the forefront.

The EP dives deep into themes of longing, desire, mania, and introspection, offering listeners a candid look into Ashwarya’s personal journey of self-discovery and her relationships with those around her.

Collaborating with a talented team of young creatives, some of whom are her close friends, “Why’s It Gotta Hurt” showcases Ashwarya’s vulnerability and reveals her multifaceted artistry against a backdrop of shimmering sonic and visual landscapes.

Following her support gig for Dua Lipa in Melbourne last year, Ashwarya’s “Up In My Head” stands as a compelling display of her versatility and impact as a pop artist.

Anchored in the rhythmic beats of traditional Indian tabla drumming and wrapped in a blend of electronic chords, the song delves into themes of love and fixation before transitioning into a mesmerising display of vocal artistry.

To catch Ashwarya live, be sure to check out her performance at the Workers Club in Melbourne and at the renowned SXSW Sydney festival.