LA Priest douses the world in ’70s shimmer on new single ‘Beginning’

For a while now, LA Priest (Sam Eastgate) has been blessing us with his eclectic and genre-defying sound. And now, fans are getting eager for the release of his new album GENE.

To make the wait a little bit easier, LA Priest has just shared a new single, Beginning, as well as an accompanying music video. 

Beginning foreshadows the overwhelmingly funky sonic waves which are set to exude from GENE, the upcoming album by LA Priest.

While Beginning hits us with an unescapable melody and dazzling vocals reminiscent of the 1970s, it’s the irresistible rhythm which really takes over the track. And this is all thanks to GENE, a custom-built drum machine on which Eastgate, created with his bare hands, made the album with and subsequently named it after.

He was also kind enough to share a GENE Machine Emulator with his fans – an incredible virtual version of his custom drum machine which enables users to recreate their own unique versions of both Beginning and his previously released single What Moves? 

You can have a bit of fun with The GENE Machine here (you’ll have to pre-save the album). In reference to his creation of GENE, Eastgate said: 

“…and in the beginning there were drums and LA Priest said, ‘Let there be fire.’”

And “let there be fire” he did. Beginning is full to the brim with funky attitudes, Eastgate delivering his lyrics with a confident and infectious swagger.

In the clip, seemingly shot on film, we watch Eastgate nomadically explore the stunning and expansive landscapes of his home in North Wales. Think wide open fields, coastal scenes, and all the while, Eastgate wears a strange clown-like outfit while shredding a 7-foot-tall Flying V guitar. The clip was co-directed by Eastgate and Joseph Bird Jr.; equal parts visually stunning, comical, and creepy. 

In other great news, LA Priest has also announced a Live From The Shed live stream on May 16 at 8pm BST, where he’ll be playing new music from GENE as well as some fan favourites. Unfortunately for Aussies, it’ll mean an early start (5 am on the 17th), but it will be totally worth it to see the legend do his thing. You can access the live stream here.


GENE is out June 5th via Domino.