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PREMIERE: Jimi Crisp is redefining surf rock with his own acoustic flair and Buy captures it all

Indie artist Jimi Crisp has dropped a new clip for his single Buy. Drawing on his own glitchy, parred back brand of surf rock, the black and white video is an homage to his production experience and the building trajectory of his songwriting career.

He has an EP prepared for release around August and this single is just a taste of what we can expect. The clip lends to some postmodern film concepts, flickering between single shots of the artist overlaid with shadowing and simplistic architecture.

Filmed and directed by Willem Kingma, with the track originally by Luke Batterbury of Waves Music Co., the whole production is a marriage of crisp videography and beautifully articulated lyricism from Crisp.

Intimate and packed with narrative, Jimi Crisp’s idea is formulated as Buy is digested, gathering momentum and exploding into a fierce finale.

Jimi Crisp has a strong focus on the stripped back. His social media filled with original clips of his musing and rehearsals, and this clip is a reflection of that ethos. Buy is lyrically interesting, touching on themes of mortality, societal pressures and Crisp’s own personality.

Visually this is captured with video game graphics and quick jumps between frames. Jimi Crisp is building on a foundation of surf rock with electronica and acoustic tones, bending the potentially scarce into something with grit.

An enigmatic performer with a wealth of new music to share, Jimi Crisp is not an artist to miss.

Crisp is performing at The Workers Club on the 11th of July in Melbourne. Get down there quick, as this one is sure to pack out.

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July 10, 2017