Permissions for Website Use
As the website user, you agree to use this website purely for personal use and not for any commercial use. You also agree:
that the website will not be used for any commercial activity or endeavour, whether in Australia or internationally, without express written approval from Happy Mag or their nominee;
that the website will not be used as a way to circulate material that could be slanderous, racist, offensive, or obscene toward any person or group of people, or as a way to threaten others or dispense potentially damaging information;
that the website content and personal user information contained within the website will not be used for third-party solicitation purposes either through email or other communications;
that no distasteful content will be uploaded and posted onto the website, such as audio, video or content containing subject material that is violent, graphic, sexually explicit or obscene in any way;
that no content will be posted to the website that could preclude a criminal offence by encouraging or providing instructions for the committal of an activity known to be against the law;
that no content will be posted to the website that could potentially violate the rights of any party and create an issue of liability either for you or Happy Mag according to local, state, national and international laws, which includes rights to intellectual property, confidentiality and privacy;
that no content will be posted to the website that, according to the judgment of Happy Mag, may be abusive, distasteful or limit users’ enjoyment of the website;
that you will refrain from creating an account, including a user name and password, that will permit anyone but yourself to use the website; and
that you will not distort your identity or behave in a way that would give others a false impression of who you are while using the website.
Minimum Age Requirements
As the website user, you confirm that you exceed the minimum age of 13 or have the permission of parent or guardian.
User Names and Passwords
In order to make use of certain parts of the Happy website, you may need to create a user name and password. As such, you are forbidden from disclosing the user name and password to a third party, and you agree to protect your details by keeping them confidential. If you have any reason to believe that your user name and password have been stolen or otherwise compromised, you agree to inform Happy Mag immediately. Even if the website is used by a third party that was not authorised to do so, you agree that you are responsible for all website activities that occur under your personal user name and password. When selecting your user name and password and creating your personal profile, you agree that you will not do the following:
use information protected by a third party, such as a name or trademark
mislead anyone by claiming to be a person or entity that you are not
use words that may be considered offensive or distasteful to a third party
In using the website, you agree that your activities will not in any way disable, evade or otherwise impede the security features that have been created for the website. Furthermore, your activities on the website will not conflict with other important features, such as those preventing plagiarism of website content or those that otherwise enforce limitations on how the website content can be used.
Responsibility for Content
Happy Mag does not review any user generated content that is uploaded or posted onto the website, and such content in no way reflects the policies of our organisation. If any content posted on a user generated module is deemed to be incorrect, offensive or otherwise inappropriate, then you agree that Happy Mag holds no legal responsibility towards you or towards the wrongful content. Furthermore, if such content is discovered on a user-generated module, Happy Mag assumes no obligation to remove or modify it. If you should discover inappropriate content on user-generated modules, you agree to report it immediately to Happy Mag.
Use of Content
You agree that you may not use, copy, download, dispense, or otherwise share any content on the user generated modules that is not your own. If required by an authorised law enforcement officer or government representative, you agree that Happy Mag may release or provide appropriate access to any of the content, information or documentation that you have posted onto the user generated module
Intellectual Property of Content
The user content that you post or upload (that is, the content, information and any other materials that you post onto user generated modules) is property that you own and willingly share with Happy Mag. As such, you agree to grant Happy Mag the right to use, modify, copy, share and distribute your user content world-wide, without restrictions and in perpetuity at our discretion. For whatever reason, this may include the right for Happy Mag to communicate your user content with a third party. Upon uploading and posting your user content onto the user generated modules, and sharing the licensing of such content with Happy Mag, you agree that all such content is owned by you. Furthermore, you agree that the content you upload and post onto the user-generated modules will not infringe the rights of any third party, including any rights to intellectual property, confidentiality or privacy. Should you find the posting of such content necessary, or upon licensing or sharing such content with Happy Mag, you agree that it is your obligation to pay necessary royalties or fees incurred as a result. For content that you post onto user generated modules that otherwise does not fall under these terms and conditions, Happy Mag reserves all original rights to it. You agree that you will obtain the moral rights to all the content prior to posting or uploading it to user generated modules from any authors or owners of the content according to the Copyright Act 1968. Additionally, the authors and owners of the content must also consent to the following acts or omissions made by Happy Mag to the user content:
that Happy Mag may copy, publish or share any user content without being required to disclose the name of the author that originally created the content; and
that Happy Mag may make alterations to the user content that may include adding, deleting or editing parts of the content or that may include modifying the text or the structure and format of the content.
While Happy Mag does not review the content you post to the user generated module and assumes no liability for such content, you agree that we reserve the right to remove content that we deem to be inappropriate. Furthermore, Happy Mag maintains the right to prohibit you from making further postings to user-generated modules without requiring a reason.
Where is it permissible by law, Happy Mag retains the right to exclude all warranties, conditions and terms regarding the user generated modules, whether implied or imposed by some statute, common law, custom or any other type of agreement. Additionally, you agree to the following specific conditions:
Happy Mag does not guarantee or represent any of the content or information that is uploaded onto the user generated modules, which is displayed in it’s original form on the website. This means that Happy Mag is not responsible for any inaccurate, dated or erroneous material on the user-generated modules. Additionally, Happy Mag does not guarantee that the user generated modules will be free of errors and run smoothly;
should you suffer any losses during your activities on the user generated modules, or through linkages with third party sites that are available from or referred to on the modules, then you agree that Happy Mag has no responsibility or liability to you;
Happy Mag does not certify or make recommendations for any advertisements or promotions that may be put on the user generated modules, and as such has no liability to you regarding the types of third party products or services that are advertised;
Happy Mag holds no responsibility for any opinions, advice or other informational content that is posted to the user generated modules, and has no liability towards you or any user that posts such content;
Happy Mag is not responsible or liable to you should you come across inaccurate, offensive or objectionable material that has been posted or uploaded to the user generated modules; and
should any condition or warranty be implied by legislation in these terms and conditions, and such legislation circumvents provisions found in a contract, which excludes or changes the application of, exercise of, or the liability under the condition or warranty, then that condition or warranty will hereby be considered included within the terms and conditions. The liability that Happy Mag has towards any breach of a condition or warranty in this case will be limited to one or more of the following options of our choosing:
either replacing or supplying equivalent goods;
making repairs to the goods;
covering the cost associated with either replacing or acquiring equivalent goods;
covering the cost associated with having the goods repaired; and
supplying the services a second time; or
covering the cost associated with having the services delivered more than once.
To the extent that it is permissible by law, Happy Mag rejects any liability to you that may arise from your activities on the user-generated modules, or in relation to these terms and conditions. This includes any type of direct, indirect, incidental or consequential losses or damages, such as the loss of profits, damaging of reputation, corruption of data, loss of business or business opportunities, loss of savings or loss of goodwill. These losses and damages may be incurred either directly or indirectly while utilising the user-generated modules or in relation to these terms and conditions.
Indemnity of Happy Mag
In regards to the user generated modules, you agree to provide insurance for, protect and compensate Happy Mag should we be held accountable for any claims, costs, fees, damages and liabilities that come about as a result of:
user content that you have posted that Happy Mag retains, processes, utilises, stores, retrieves, or shares. This also includes any data, documents or records that you supply to Happy Mag;
you breaching any of these terms and conditions; or
any other activity you pursue on the user generated modules to the extent permitted by the law.
Should a dispute arise between you and other website users, you agree that Happy Mag has no responsibility to supervise, mediate, resolve or settle such disputes.
Amendments to Website
Happy Mag holds the rights to amend these user generated module terms and conditions at any time, and will post the new terms and conditions on the website. You agree that, in using the user generated modules following the posting of revised terms, you are acknowledging and accepting them. For each time you utilise the user-generated modules, you agree that you will read over the terms and conditions before continuing your activities.
Happy Mag’s Ad Manager Policies
1.1. Platforms program policies; system maximums and limits
Partners must adhere to the Platforms program policies and Google Publisher Policies when using any feature of Google Ad Manager (for clarity, this includes traditional reservations). Any restatements of the Platforms program policies or Google Publisher Policies in these Partner Guidelines are for clarification purposes only, and do not limit the application of the Platforms program policies and Google Publisher Policies to Partners.
Partners must also adhere to Google Ad Manager’s system maximums and limits, as applicable.
1.2 Standard Contractual Clauses (SCCs)
Google relies on the European Commission’s Standard Contractual Clauses (SCCs) for transfers of online advertising and measurement personal data out of the European Economic Area, the UK, or Switzerland. For Processor Services, the Google Ads Data Processing Terms include the SCCs for transfers of personal data to processors established in third countries. For Controller Services, the Google Ads Controller-Controller Data Protection Terms include the SCCs for transfers of personal data to controllers established in third countries. Where there is a relevant transfer of personal data, the SCCs incorporated into partner’s contract with Google apply.
If Partner processes personal data that originated in the European Economic Area, the UK, or Switzerland and that is made available by Google in connection with Partner’s use of Google Ad Manager, then:
Partner must only use that personal data in a manner consistent with the consent provided by the data subject to whom it relates;
partner must provide a level of protection for that personal data that is at least equivalent to that required under the SCCs; and
if Partner determines that it cannot comply with the above requirements, Partner must notify Google in writing, and either cease processing the personal data or take reasonable and appropriate steps to remedy such non-compliance.
1.3. Technical Support
Prior to making any support request to Google, Partners will first use reasonable efforts to troubleshoot and fix any error, bug, malfunction, or network connectivity defect without any escalation to Google. Thereafter, a written request for technical support can be submitted via the Google Ad Manager Help Center or other means as directed by Google. Partners will provide any support services to their end users at their own expense. From time to time, Google may consult with Partners using Google Monetization (as defined below) with the objective of optimizing the performance of their ad units through Google Monetization.
1.4. Beta Features
Google Ad Manager may include beta features, which can be enabled at Partner’s discretion. Beta features may have unforeseen issues and are provided “as is” to the maximum extent permitted by law. Any use of beta features will be solely at Partner’s own risk and may be subject to additional requirements as specified by Google. Google is not obligated to provide support for beta features. Google may cease providing beta features at any time.
1.5. Requirements Applicable to Third Party Inventory
Partner must use either the MCM or the SPM program (as defined in Sections 1.6 and 2.2 respectively) for any inventory on a Site(i) that is not owned or operated by Partner (including website inventory for which Partner does not own the root domain and app inventory not owned by Partner); and (ii) where the Parent (as defined in Sections 1.6 and 2.2 respectively) has elected to use the Services to manage, represent and/or sell such inventory. The parties acknowledge and agree that Child Inventory that is managed or represented by a Parent (as defined in Section 1.6) under the MCM program cannot be sold by a Parent (as defined in Section 2.2) under the SPM program.
1.6. Multiple Customer Management (“MCM”) Policies
Unless otherwise stated, terms defined in this Section apply only to Section 1.5 and this Section 1.6.
In this Section 1.6, Partner is a “Parent” if Partner participates in the Ad Manager MCM Program (“MCM”) and receives access to certain accounts or inventory belonging to other Ad Manager publisher(s) (each such publisher a “Child”) upon the Child’s consent, for the purpose of managing the Child’s account or representing inventory on Sites of said Child under MCM (“Child Inventory”). To be eligible to participate in MCM, both Parent and Child must have an active Ad Manager Service account in good standing and must comply with these MCM Policies. If Partner is a Parent, Partner must comply with the provisions of the MCM Partner Program terms and conditions between Partner and Google.
Parent and Child must have a direct contractual relationship with each other, which grants Parent all necessary rights to access Child’s account or represent Child Inventory, as applicable, through the Services and, where applicable, to receive revenues in connection with such representation or management. Child must own all Sites in the Child Inventory, including the root domain of all websites and all apps included in such Child’s Child Inventory. Parent must ensure that, for all Child Inventory, each Child owns all of its Child Inventory including the root domain of all websites and all apps included in such Child’s Child Inventory. Parent and Child acknowledge and agree that Child Inventory must not have been previously disapproved by Google.
The parties acknowledge and agree that any given Child Inventory can only be managed, represented or sold by one Parent. If Partner is a Child, Partner must not also be or become a Parent of another Child. Google may limit the number of Parents a Child is permitted to appoint.
Google or its agent may verify the relationship between Child and Parent. Parent and Child acknowledge and agree that Child Inventory is subject to the same policies and rules as other inventory that use the Services (including Google Monetization), including auction rules. As between Child and Google, Child is responsible for any and all policy violations on its Child Inventory (whether such inventory is managed through Child’s account or Parent’s account), whether caused by Parent, Child, or any other party, and Google reserves the right to take any enforcement actions against Child as a result of such violations. As between Parent and Google, Parent is responsible for any and all policy violations on Child Inventory it manages or represents (whether such inventory is managed through Child’s account or Parent’s account), whether caused by Parent, Child, or any other party, and Google reserves the right to take any enforcement actions against Parent (including disabling Parent’s use of MCM) as a result of such violations. If Parent’s use of MCM is disabled, Parent must no longer manage or represent any Child Inventory through the Services. Unless otherwise stated in the MCM Partner Program terms and conditions between Partner and Google, Google has no obligation to provide technical support to any Parent, Child or Child Inventory.
Parent and Child must ensure that, if Child uses ads.txt on domains that offer inventory for Google Monetization, Parent must be included as an authorized seller of Child Inventory. For more information, see this Help Center page. If so requested by Google, Parent and Child must promptly add ads.txt to Child domains with Parent as authorized seller of Child Inventory.
Video Inventory. Video inventory (i.e., in-stream ad calls from both linear video content and online games) (“Video Inventory”) coming from a Child for monetization on any Google service is allowed only when Parent either: (i) owns the video player; or (ii) owns the video content; or (iii) holds exclusive sales rights to the video content. In addition, Parent and Child are each responsible for ensuring that all Video Inventory complies with these Ad Manager MCM Policies. Parent and Child are also responsible for ensuring that all Target Properties with embedded video players that contain Video Inventory comply with these Google Ad Manager Partner Guidelines.
2. Additional policies applicable to all Google Monetization (Preferred Deals, Programmatic Guaranteed, Private Auction and Open Auction)
In addition to the policies in Section 1 above, Partners participating in any Google Monetization transaction must adhere to the policies in this Section 2. “Google Monetization” means Preferred Deals, Programmatic Guaranteed, Private Auction and Open Auction.
If Partner breaches the terms and/or policies of another Google syndication product (for example, AdSense or AdMob), then Google may without notice suspend, or immediately upon notice terminate, Partner’s use of the Services.
2.1. No Misrepresentation
Partners are not permitted to misrepresent to buyers information relating to their Sites’ content such that buyers mistarget ads to such Sites. Please refer to the webmaster quality guidelines for guidance on best practices.
2.2. Scaled Partner Management (“SPM”) Policies
Unless otherwise stated, terms defined in this Section apply only to Section 1.5 and this Section 2.2.
Child Registration. In this Section 2.2, Partner is a “Parent” if Partner sells advertising inventory through Google Monetization on a Site that is not owned and operated by Partner (“Child Inventory”). Before selling Child Inventory through Google Monetization under SPM, Parent must accurately register the Child Inventory and the party that owns the Child Inventory (“Child”) through the SPM functionality, and Parent must comply with these SPM Policies. If parent does not register Child Inventory and its Child via SPM, Parent may not monetize that Child Inventory through Google Monetization.
Parent must have a direct contractual relationship with each Child, which grants Parent all necessary rights to make available and manage Child’s Child Inventory through Google Monetization.
Parent must ensure that each Child owns all Sites in Child Inventory that Parent registers to it in SPM, including the root domain of all websites and all apps included in Child Inventory, unless expressly permitted by Google. The Child Inventory must not have been previously disapproved by Google. For clarity, ad networks and media sales houses may not be registered as Children, except in respect to Child Inventory which they own (which requires, without limitation, owning the root domain (in case of websites) and all apps included in Child Inventory), unless expressly permitted by Google.
Google or its agent may contact a Child for the purpose of verifying its relationship with Parent.
Child Inventory is subject to the same policies and rules as other inventory that uses Google Monetization, including auction rules. For clarity, Parent remains fully responsible for any and all policy violations on its Child Inventory, whether caused by Parent, Child, or any other party, and Google reserves the right to take any policy enforcement actions against Parent (including disabling Parent’s use of SPM) as a result of such violations. If Parent’s use of SPM is disabled, Parent may no longer monetize any Child Inventory through Google Monetization. Google has no obligation to provide technical support to any Child or Child Inventory.
Parents must not use Google Monetization for selling Child Inventory for which Parent directly or indirectly pays or receives a share of revenues to or from an entity that would otherwise prevent the inventory from being monetized.
Parents must ensure that, if their Children use ads.txt on domains that offer inventory for Google Monetization, Parents must be included as authorized sellers of Child Inventory. For more information, see this Help Center page. If so requested by Google, Parents must ensure Children promptly add ads.txt to Child domains with Parents as authorized sellers of Child Inventory.
Video Inventory. Video Inventory (i.e., in-stream ad calls from both linear video content and online games) coming from a Child for Google Monetization is allowed only when the Parent either: (i) owns the video player; or (ii) owns the video content; or (iii) holds exclusive sales rights to the video content. In addition, Parent is responsible for ensuring that all Video Inventory complies with these Scaled Partner Management Policies. Parent is also responsible for ensuring that all Sites with embedded video players that contain Video Inventory (“Embedded Sites”) comply with these Partner Guidelines.
2.3. Ad Call Requirements
Advertising Inventory Domain Information. Partner must provide accurate domain information in its calls for Google Monetization. Ad requests with inaccurate domain information may not be processed, and may result in a blank ad. Partner may only make calls for Google Monetization from domains that Partner has registered with Google through the Google Ad Manager user interface, or as specified in Partner’s Google Ad Manager contract.
Restrictions on Passing and Redirecting Inventory. Once Partner has made an ad call for Google Monetization of a given impression, Partner is not permitted to pass that impression through any other system (including Partner’s own system) that dynamically or programmatically allocates ad calls based on actual or estimated real-time pricing information.
Ad Caching. Ads served to mobile applications (“In-App Ads”) or sites accessed through a mobile browser must be requested dynamically and, on sites designed for viewing on mobile devices, be refreshed when the page is refreshed.
2.4. Ad Code Requirements
Ad code must be implemented pursuant to the following requirements and any other instructions from Google:
Ad Placement. Ad code must not be implemented such that ads: (i) are placed on Sites whose content or URL could confuse users into thinking these Sites are associated with Google due to the misuse of logos, trademarks, or other brand features; or (ii) are placed on, within, or alongside other Google products or services in a manner that violates the policies of that product or service.
In addition, Partners are prohibited from displaying ads through Google Monetization on pages loaded in pop-ups or pop-unders.
In-App Ads. Partners must implement In-App Ads using the latest version of the Google Mobile Ads SDK (“GMA SDK”) method or an alternate Google-approved implementation.
Google no longer supports Android and iOS GMA SDKs lower than version 7.0.0. Partners may not share GMA SDK source code or uncompiled GMA SDK code with any third party.
Altering code. Ad code may not be altered, nor may the standard behavior, targeting, or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For example, Partners may not adjust or alter information that is: (i) sent from a client to a Google Ad Manager tag or ad code; or (ii) sent from a Google Ad Manager tag or ad code to a client.
Technical Requirements. Partners are not permitted, whether directly or through a third party, to: (i) implement any click tracking of ads; or (ii) store or cache, in any non-transitory manner, any data relating to ads served through Google Monetization.
Sample Code. Any sample code provided by Google is an experimental, unsupported Beta Feature. It is provided for convenience only and is intended to model a possible solution.
2.5. Site Content
Sites that display ads through Google Monetization must not contain any content that is prohibited by (i) the Platforms program policies or (ii) the Google Publisher Policies.
Sites that display ads through Google Monetization that contain content in scope of the Google Publisher Restrictions will likely receive less advertising than other, nonrestricted content. Google Ads will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
2.6. Authorized Inventory (ads.txt)
If Partner offers inventory for Google Monetization on a domain that uses ads.txt, Partner must be included as an authorized seller of that inventory. For more information, see this Help Center page.
2.7. Interest-Based Advertising
Partner’s use of a remarketing list (“User List”) of any Google advertising cookies associated with a User (“User Cookie”) must comply with both the Interest-based advertising provisions in the Platforms program policies, and the following policies:
Advertising Cookies Policy. Partner’s use of the User Cookie via a User List is also subject to the Google Advertising Cookies Policy.
User List Transparency. Partner grants to Google the right to display to any User whose associated cookie ID is part of Partner’s User Lists: (i) that the User’s associated cookie ID is on at least one of Partner’s User Lists; and (ii) the applicable Partner’s domain or display name. Partner grants this right regardless of whether or not Partner has opted to make its inventory available by anonymous ID.
2.8. Payment Threshold
Partners must have a minimum balance of $100 in their Google Ad Manager account at the end of a given month to receive a Google Monetization payment from Google. Account balances under $100 will roll-over into the following month.
2.9. Invalid Activity
In addition to the Invalid activity provisions in the Platforms program policies, Partners must also comply with the following requirements:
Multiple Calls. For a given impression, Partners may not make repeated ad calls for Google ads in a manner that attempts to interfere with, abuse, or gain an unfair advantage in the ad auction.
App Platform Feature(s). For Partners using app platform feature(s), Partners are not permitted to pass the impression opportunity through any intermediary (including Partner’s own system) that dynamically or programmatically allocates ad requests based on actual, estimated, or other real-time pricing information. App platform feature(s) include Open Bidding.
Site Behavior. Partners are prohibited from displaying ads served through Google Monetization on websites and other properties that do any of the following: (i) change user preferences or initiate downloads without the user’s express consent; (ii) redirect users to unwanted websites; (iii) contain pop-ups or any other elements that interfere with site navigation; or (iv) contain or trigger pop-unders.
Traffic Sources. Partners are not permitted to monetize through Google Monetization any Sites that:
Are loaded with software that can trigger pop-ups,
Redirect users to unwanted websites, or
Modify browser settings, or otherwise interfere with site navigation. For clarification, this prohibition precludes the use of any system that overlays or creates ad space on a given Site without the express permission of the Site owner, including toolbars.
2.10. Video and Games
Video Content and Site Content Requirements. Video inventory must be implemented pursuant to the Video publisher policy and any other instructions from Google. Partners must provide and maintain accurate metadata and description URLs for all video and game content.
Partners using the Google Interactive Media Ads (IMA) SDK to display ads through Google Monetization in video inventory are responsible for ensuring that both the video content and Embedded Sites comply with the site content requirements in these Partner Guidelines. Such Partners must disclose in their privacy policies that third parties may collect certain types of information about a user’s visit to their Sites, including whether the user interacted with content on such sites.
YouTube-hosted content may only be monetized through the YouTube partner program, and not through the IMA SDK.
2.11. Sticky Ads
Partners implementing sticky ads through Google Ad Manager must adhere to the Guidelines and restrictions for implementing sticky ads.
In addition to the policies in Sections 1 and 2 above, Partners participating in the Open Auction must adhere to the policies in this Section 3. (For clarity, Sites that place ads through First Look must adhere to these policies.)
3.1. Ad Placement in the Open Auction
Ads placed through the Open Auction must not be: (i) displayed in expanding buttons or animation; (ii) integrated into a non-web-based desktop application except as expressly approved by Google; (iii) placed in email programs or in emails, including email newsletters, except as expressly permitted by Google; or (iv) placed underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the website or ad.
Partners monetizing Sites through the Open Auction must ensure that at any given time, in-page Ads (i.e., ads that stay within the set dimensions of the ad slot), In-app Ads (i.e., ads served within mobile applications), and other paid promotional materials do not exceed the amount of Site content.
3.2. In-App Ads Placement in the Open Auction
In-App Ads placed through the Open Auction must not be placed: (i) underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the App or ad; (ii) in a manner that otherwise obstructs the user from viewing the content in an App; or (iii) on a “dead end” screen where the user is not able to exit the screen without clicking the ad and the user is not notified that the home button will exit the App.
3.3. Partner Restrictions in the Open Auction
3.4. Video Inventory in the Open Auction
Video Inventory in the Open Auction, including in-stream ads inventory in online games, must be implemented pursuant to instructions from Google. Partners are not permitted to: (i) traffic monetized video players using ad placements for conventional display ads such as in-banner units, or (ii) use ad banners and images as template backgrounds for video and gaming content. Ads must be placed such that users can clearly distinguish them from video and gaming content.
3.5. Google Ads in the Open Auction
When displaying Google ads on their Sites, Partner must also comply with the AdSense Program Policies, wherein “partner” is referred to as “publisher.” When displaying Google ads within an App, Partner must also comply with the AdMob Program Policies.
Advertising Terms & Conditions
We Are Happy Media Pty Ltd (Happy Media, Happy Mag) and the customer (“you“) wish to enter into an agreement regarding advertising, content integration and creative services we may supply to you for use on the Happy Media network of owned, operated or commercialized websites mobile sites and applications (together, the Happy Media Network).
1.1 The Agreement
The Agreement comprises:
a) these booking terms and conditions
b) the terms of the Insertion Order(s);
c) any Credit Application Form; and
d) where you are a Preferred Agency, any special terms we have agreed.
1.2 Entire agreement of parties
This Agreement constitutes the entire agreement between the parties and replaces any previous discussions, communications or other documents concerning the supply of the Services.
In this Agreement, the following words have these meanings, unless the context otherwise requires:
Advertising Copy means all advertising, marketing or other material supplied by you (including, without limitation, text, graphics and URLs) for publication on any of our sites in the form and manner approved by us;
Affiliate means any legal entity that Owns, is Owned by, or is commonly Owned with, us, and includes all Related Bodies Corporate of such legal entities;
Approved Agency means any customer who provides advertising agency services to its customers and which is registered with us as an approved agency;
Cancellation Fee means the estimated charges and costs we would have reasonably expected to have received for provision of Services but for your late cancellation including our charges for producing any Custom Materials and our Fees for publishing any Custom Materials or Advertising Copy based on the applicable Insertion Order;
Confidential Information means:
a) the terms and conditions of the Agreement; and
b) all information of a confidential nature disclosed or communicated by the disclosing party to the recipient including any financial and pricing data; business plans; policies; suppliers; inventions; product information and information about a party’s marketing and/or promotional activities but excludes any information which the recipient can establish:
i. is or becomes generally available in the public domain otherwise than through a breach of this Agreement or any obligation of confidence owed to the disclosing party;
ii. is or becomes known to the recipient from a source other than the disclosing party otherwise than through a breach of an obligation of confidentiality owed to the disclosing party;
iii. is or has been independently developed or acquired by the recipient; or
is approved in writing by the disclosing party for disclosure by the recipient;
Creative Services means design, production and promotional services we provide for interactive media including without limitation creating, producing and marketing Custom Materials, advertising marketing campaigns, e-direct marketing, developing and hosting integrated offerings such as competitions and associated creative services;
Custom Materials means customised content and materials in any form which we have produced for any particular campaign, Advertiser or promotion including any banner, advertisement, copy, mini website or co-branded webpages, native content (including videos and articles), cross-platform sponsored content, newsletters or e-marketing materials as set out in the Insertion Order (and includes any materials which are created under the applicable Order but not ultimately used in the final campaign run on the Happy Media Network;
Fees means our fees and charges for the provision of Services as specified in the Insertion Order;
Gaming Services means any products or services which provide the means for customers to play a ‘game of chance’;
Handover Document means a document issued by Happy Media which must be completed by customers requesting Creative Services which provides specific guidelines for Happy Media to adhere to when producing Custom Materials for that customer such as mandatory inclusions/exclusions, key brand messages etc.;
Indirect Losses includes losses of profits, revenue, opportunity, anticipated savings or data or any indirect or consequential loss or damage;
Insertion Order means an insertion order which specifies details of the Services we agree to provide to you;
Launch Date means the date at which we are scheduled to publish any Advertising Copy or make available any Custom Materials for publication as specified in the Insertion Order;
Order means an order for Services described in an Insertion Order which has been accepted by us in accordance with this Agreement;
Our Sites means the websites, mobile-optimised websites sites and applications comprising the Happy Media Network;
Own means having at least fifty per cent (50%) ownership of an entity’s voting securities.
Happy Media Network includes the digital properties operating under the following brands (as may be updated by Happy Media from time to time): Business Insider Australia, Kotaku Australia, Lifehacker Australia, Gizmodo Australia, Happy Media.TV and POPSUGAR Australia.
Preferred Agency means an agency with who we have agreed to offer special trading terms;
Rate Card means our current standard rates and charges for the provision of Services as notified to you from time to time;
Related Body Corporate has the same meaning as given to that term in the Corporations Act 2001 (Cth);
Services means the services to be supplied by us to you as described in any Insertion Order;
User means a person who accesses a page on our Sites;
we/our/us means Happy Media;
you/your means the person identified as the “Customer” or “Advertiser” in the Insertion Order (and includes any advertising agency that is acting on behalf of any advertiser or client on whose behalf Services are being requested pursuant to an Insertion Order); and
Value Credit means a credit we may issue to you upon your cancellation of an Order in accordance with clause 3.3 of this Agreement for the supply by us of replacement services of equivalent value to the Order.
3.1 Provision of Services
We will provide you with, and you agree to use the Services in accordance with this Agreement.
3.2 Orders for Services and Right to Refuse Services
You may request Services from us by completing an Insertion Order issued by us setting out the particulars of the Services required to be provided by us and the associated fees.
We will not be obliged to supply to you the particular Services set out in the Insertion Order until you have signed the Insertion Order. We may require you to submit a completed Credit Application Form prior to issuing you with an Insertion Order.
Neither these Terms nor any written or verbal quotation by Happy Media represents an agreement to publish Advertising Copy or provide Services to you. An agreement will only be formed between Happy Media and you when Happy Media receives your signed Insertion Order.
Happy Media reserves the right to refuse or withdraw from publication any Advertising Copy at any time that, in the opinion of Happy Media, is illegal, defamatory, offensive, obscene and/or contrary to the business interest, goodwill and/or reputation of Happy Media or any of its customers, Affiliates or vendors or is likely to infringe on the rights of third parties (even if the Advertising Copy has previously been published by Happy Media).
3.3 Cancellation of Services
You may cancel an Order for any Services at any time without charge provided that you give us at least thirty (30) days’ notice prior to the Launch Date for Orders on Happy Media Network. In the event you cancel an Order for Services within 72 hours of the Launch Date, your Order will nonetheless be billed as booked by Us and You will be charged the full Fees for the Order. No Value Credit or other compensation will be issued by Us to You or Your client.
In the event that you cancel your Order between 3-30 days prior to the Launch Date, we will bill your Order as booked and you will be liable to pay the full amount of Fees owed for your Order. We will, however, issue you with a Value Credit equivalent to the total Fees paid by you for your cancelled Order. Details of the Value Credit will be documented through a Happy Media credit note provided by us to you.
All Value Credits issued pursuant to clause 3.3 above must be used within three (3) months of the issue date (unless agreed otherwise by us in writing) or they will be forfeited by you. You agree to alert Happy Media to the redemption of any Value Credit by you at the time of completing a new Order for Services. You further acknowledge that use by you of any Value Credit is subject to the availability of replacement services.
Regardless of the period of notice you have provided to us, if you cancel any Order for Creative Services we will charge you for any production costs and charges we have incurred as of the date of the cancellation.We may cancel an Order or part Order at any time without giving you any reasons for the cancellation. If we exercise this right we will at our option:
refund to you any Fees that you already paid to us;
issue you with a Value Credit; or
reschedule the Launch Date to another date within sixty (60) days of the cancellation date;
and you agree that this is our sole liability to you in relation to that particular Order or part Order.
For the avoidance of doubt, a cancellation of an Order or part Order by either party pursuant to this clause 3.3 will be deemed to be a termination of this Agreement by that party in relation to such Order or part Order.
We use reasonable endeavours to deliver Services in accordance with the Order. In the event we reasonably believe that any campaign is underperforming, we may in our discretion change the placement of Advertising Copy from that specified in the Order provided that it is displayed within a substantially equivalent-sized advertising unit and on a reasonably equivalent website environment to those specified in the Order.
3.5 Right to refuse advertising
Happy Media reserves the right to withdraw from the Sites any Advertising Copy at any time without giving reasons (even if the Advertising Copy has previously been published by Happy Media).
3.6 No right to Re-sell Services
You agree that you will not resell any Services, including Creative Services requested by you or advertising placements purchased on our Sites, to any third party without Happy Media’s express prior written consent.
4. ADVERTISING COPY
4.1 Form of Advertising Copy
You will ensure all Advertising Copy complies with our advertising specifications (as may be modified by us from time-to-time) which are available at http://Happy Mediagroup.com.au/advertising#adspecs or such other requirements we may advise you of. Your failure to meet our advertising specifications may delay or prevent placement of the Advertising Copy on the Happy Media Network, or cause its removal from the applicable Site, and is in breach of this Agreement. Without limiting clause 4.5, you must provide us with replacement Advertising Copy within forty-eight (48) hours if we refuse to publish Advertising Copy or we remove any Advertising Copy pursuant to this Agreement.
4.2 Editorial Matter
You will ensure that Advertising Copy is clearly identifiable to users as advertising material and does not contain any material which could be confused by Users with our editorial content.
You acknowledge that we may label any Advertising Copy as an advertisement when we publish it.
4.3 Promotion of Competitions
You will ensure that any Advertising Copy which references any game of skill competition or lottery promotion clearly identifies the promoter of the competition and that you have obtained all applicable permits and approvals for the conduct of the competition prior to the Advertising Copy being published on the Site.
4.4 Website Links
You will ensure that any URL referenced in any Advertising Copy will link Users to the intended website. We may test whether the URL is functional and may in our discretion remove any URL which does not meet with our approval.
4.5 Delivery of Advertising Copy
You will supply us with Advertising Copy for our approval at least five (5) days prior to the Launch Date or such other deadline as communicated by us to you in writing. You acknowledge that time is of the essence in your provision of the Advertising Copy to us. We may, in our sole discretion, accept late Advertising Copy for publication. Advertising Copy delivered digitally must include the Happy Media booking identification number.
If we do not receive your Advertising Copy by Launch Date, we (at our sole discretion) may:
(i) treat this as a cancellation of the applicable Order or part thereof and we may charge you a Cancellation Fee; or
(ii) charge you fees from the Launch Date on a pro rata basis based on the value of the full Order (excluding portions consisting of performance-based) for each full day that the Advertising Copy is not received.
If Advertising Copy is late (as calculated by reference to clause 4.5(a) above), we are not required to guarantee full delivery of the Order and will not issue make goods or credits for any missed activity.
4.6 Right to Publish Advertising Copy
You represent and warrant to us that you are fully authorised to publish, and that you authorise us to publish on your behalf, Advertising Copy on our sites.
4.7 Advertiser Contact details
Advertising Copy containing contact details for the advertiser must contain the full name and street address of the Advertiser. Post office box and email addresses alone are insufficient.
4.8 No liability for Advertising Copy
Happy Media will not be responsible for any loss or damage to any Advertising Copy left in its possession or control.
4.9 Errors in Advertising Copy
You must promptly check proofs of Advertising Copy (if provided to You by Happy Media) and notify Happy Media of any errors in the proofs or in published Advertising Copy as soon as possible. Happy Media does not accept responsibility for any errors submitted by You or Your agent, including errors in Advertising Copy placed over the telephone.
5. SALES MATERIAL
You acknowledge that any marketing slide packs, mock ups, presentations or marketing materials supplied to you concerning our Services are examples only and that we may in our discretion vary the placement of any Advertising Copy within our sites.
6. BETTING AND GAMING
If you use our Services for the purpose of promoting or marketing any Gaming Services provided by you or any third party you will implement appropriate procedures to ensure that all Users who access such services via our sites are not domiciled in a country which prohibits access to Gaming Services. We may in our discretion have the right to audit and test the effectiveness of your procedures and you will provide us with any reasonable technical assistance we require for such audit.
6.1 The Advertiser represents and warrants that:
(a) it is a non-proprietary association or licenced wagering operator with the meaning of the Betting and Racing Act 1998 (NSW);
(b) the correct responsible gambling messaging will be applied throughout the Advertisement;
(c) where any prices are indicated in the Advertisement, the Advertiser will provide a disclaimer about the date, time and zone that a price is current to;
(d) no promotions of odds will occur siren to siren during the broadcast, transmission or other communication of the match in play;
(e) in NSW, there will be no advertising relating to any fixture or match that is in progress at the time of broadcast, transmission or communication of the advertisement; and
(f) In NSW, SA and WA, there will be no promotion of inducements in contravention of the legal requirements in those states.
6.2 Publication of each Advertisement by Happy Media or its and related bodies corporate is approved by the Advertiser pursuant to section 33H of the Betting and Racing Act 1998 (NSW).
6.3 The Advertiser hereby indemnifies Happy Media and its related bodies corporate and affiliates from and against any and all costs, losses and expenses it may suffer or incur and any damages, claims or proceedings arising from or in relation to the acceptance of this approval and/or the broadcasting, transmission or communication of each advertisement.
6.4 For the avoidance of doubt, the indemnity provided by the Advertiser in clause 6.3 above extends to any act, or failure to act, on the part of Happy Media and its related bodies corporate and affiliates, including any failure by Happy Media to apply or produce components (eg. graphical, textual, disclaimers) of the Advertisement.
 “Non-proprietary association” means a body formed for the purpose of promoting and conducting race meetings, that does not distribute profits and is registered to with a controlling body responsible for the type of racing conducted by the relevant body
 “Licensed wagering operator” means a wagering operator that holds a licence or authority (however described) under the legislation of New South Wales or any other State or Territory to carry out its wagering operations (whether in that State or Territory or elsewhere).
7. CREATIVE SERVICES
7.1 Instructions and Materials
You will supply us with any design instructions, logos, fonts, style guides, product imagery, art work or other materials which we will need to carry out Creative Services for you in the manner and format we specify at the time of completion of the Insertion Order or when requested by us shortly thereafter.
7.2 Changes to Custom Materials during Production
You acknowledge that any materials, ideas, talent, headlines and other concepts that we pitched to you prior to commencing production of the Custom Materials were not final and are subject to change to suitable alternatives at our discretion on written notice and discussion with you.
7.3 Timeline for production of Custom Materials
Happy Media will not commence production of Custom Materials until the Handover Document is received from you. Standard production completion time for Custom Materials is four (4) weeks from execution of the Insertion Order for written content and six (6) weeks for video content unless agreed otherwise with you.
7.4 Approval of Custom Materials
We will use reasonable endeavours to supply mock ups of all Custom Materials for your approval reasonably in advance of the Launch Date. You must promptly check mock ups upon receipt and notify us of your approval or of any errors or amendments you require prior to the Launch Date. We may charge you additional fees for any amendments’ we estimate will take more than one business day’s work to complete.
If we do not receive your approval for mocks ups of the Custom Materials supplied to you at least two (2) days prior to Launch Date (unless such delay is caused by us), we may in our discretion but acting reasonably treat this as a cancellation of the applicable Order or part thereof and we may charge you a Cancellation Fee.
7.5 IP in Custom Materials
Unless specified otherwise in the signed Insertion order, Happy Media will own all intellectual property rights subsisting in the Custom Materials it creates for you in accordance with these Terms. Happy Media agrees to use and licence such Custom Materials pursuant to the licence rights set out in clause 9.2 of these Terms unless varied by agreement in writing between you and Happy Media in the applicable Insertion Order.
7.6 Retention of Custom Materials
Unless otherwise agreed with you, Happy Media will retain copies of all Custom Materials that are published for you or your client on the Happy Media Network in perpetuity. However Custom Materials which are produced by Happy Media pursuant to an Order for Services but which do not get incorporated or otherwise used in the final version of your client campaign published on the Happy Media Network will only be retained by Happy Media for six (6) months after the campaign has concluded on the Happy Media Network before being deleted or otherwise destroyed by Happy Media at its discretion.
8.1 Your Warranties
You warrant to us that:
a) you have all applicable licenses and consents necessary to enter into and perform your obligations under this agreement;
b)if you are an advertising agency:
(i) you are fully authorised to act on behalf of any advertiser or client on whose behalf you are requesting Services and to bind such advertiser or client to this Agreement;
(ii) both you and the advertiser or client on whose behalf you are requesting Services agree to be jointly and severally liable for all applicable responsibilities stated in this Agreement, including (without limitation) the payment obligations set out in clause 10 below; and
(iii) as at the date of this Agreement, the advertiser or client on whose behalf you are requesting Services is not in material breach of any agreement with you, nor is such advertiser or client in default with respect of any amounts owed to you.
c) you have complied and will continue to comply with all applicable laws and regulations in performing your obligations under this Agreement;
d) you will not breach any agreement, arrangement or understanding with a third party as a result of entering into or performing any part of this Agreement;
e) the Advertising Copy complies with all applicable laws and regulations and industry guidelines;
f) You will comply (and will ensure that your Client complies) with any additional terms imposed by a third party which apply to your use of the Services, as disclosed by us in the Insertion Order;
g) the Advertising Copy will not infringe the intellectual property rights of any person;
h) the Advertising Copy will not include content, or contain a link to any content, that is illegal, obscene, violent, defamatory, pornographic, offensive or discriminatory based on considerations of race, national origin, gender, age, disability, religion, sexual orientation or expression, that facilitates or promotes the unauthorised downloading, uploading, peer-to-peer sharing or streaming of copyrighted content, or promotes any companies, products or services that are in contravention of applicable Australian law, codes or regulations;
i) neither you (nor any research vendor that you engage to conduct any research or study on the Happy Media Network) will insert any tag, code, cookie, pixel or other data tracking or collection device into the Advertising Copy without our express permission;
j) if Advertising contains the name or photographic or pictorial representation of any living person and/or any copy by which any living person can be identified, you have obtained the authority of that person to make use of his/her name or representation on the Advertising Copy;
k) you will not use or redistribute to any third party without our permission any information or reports we may supply to you other than for the purpose of evaluating the performance of our Services.
8.2 Our Warranties
We warrant to you that:
(a) we have the right to supply the Services to you;
(b) we will use reasonable care and skill in supplying the Services; and
(c) we will comply with all applicable laws and regulations in supplying the Services.
8.3 Exclusion of Warranties
We exclude all implied conditions and warranties from this Agreement except any conditions or warranties (such as those implied by the Competition and Consumer Act 2010 (Cth)) which cannot by law be excluded.
9. INTELLECTUAL PROPERTY
9.1 Ownership of IP
Unless otherwise agreed in the Insertion Order, we or our licensors own the intellectual property in the Custom Materials, our trademarks and any other material developed or provided by us under this Agreement. You and your licensors own the intellectual property in any Advertising Copy, your trademarks and any other material you provide to us under this Agreement.
Except as authorised by this Agreement, the parties agree not to:
(a) reproduce the other party’s intellectual property; or
(b) sub-license, on-supply or further syndicate the other party’s intellectual property on any website other than our sites.
9.2 Licence of Intellectual Property
You grant us a limited, non-exclusive and non-transferable licence to reproduce and communicate to the public the Advertising Copy on our sites in accordance with the Agreement. You grant us a limited non-exclusive right to copy, adapt, modify and otherwise use any logos or other design materials you supply to use for the purposes of supplying you with Creative Services.
Happy Media will only publish, use or otherwise share the Custom Materials created for you on the Happy Media Network and in promotional materials produced by Happy Media unless agreed otherwise in writing with you. You may publish links to the Custom Materials on your owned and operated digital and social channels, however you agree that you may not distribute, publish or otherwise exploit the Custom Materials in any way unless expressly agreed in writing by Happy Media (with the specifics of such licence agreement including permitted distribution platforms, formats, dates and fees (if applicable) to be agreed between the parties at the time of executing the Insertion Order.)
10.1 Rates and Fees
You will pay the Fees as specified in the Insertion Order. The charges for our Services will be as set out in our current Rate Card at the time of our acceptance of the Order unless we agree and specify other rates with you in the Insertion Order.
10.2 Changes to Rates
We may change our Rate Card from time to time without notice.
10.3 Cost and Charges
We may charge you additional costs we incur in the provision of Services including (without limitation):
a) the cost of obtaining any necessary licenses for any competitions which form part of Creative Services;
b) any additional costs we incur in providing any talent, photography, filming, special effects of other special services which you request be supplied as part of the for the Creative Services;
c) late payment charges for any overdue invoice which will be calculated monthly on the overdue amount at two per cent (2%) above the base rate of the Australian and New Zealand Banking Group.
10.4 GST and Taxes
You are responsible for computing and paying all taxes, duties and other government fees or charges payable or assessed in connection with this Agreement including (without limitation) goods and services tax, other value added tax, sales or use taxes, stamp duty and turnover tax, but excluding taxes, duties and government charges assessed on our income.
We will invoice you monthly for fees and costs due under this Agreement (calculated and payable on Services booked under the applicable Insertion Order.) You will pay the amounts invoiced within thirty (30) days of the date of the invoice (or in the timeframe as otherwise specified in the invoice).
10.6 Credit and your Account
Happy Media may grant, deny or withdraw credit to you at any time in its discretion.
10.7 Measurement of Advertising
We will measure advertising (including impressions delivered and clicks achieved) through our advertising tracking systems. Results from third party ad-servers will not be accepted for the purposes of billing and assessment of advertising performance.
11. APPROVED AGENCIES
11.1 Commission Payments
Approved Agencies are entitled to receive a commission equal to ten per cent (10%) of the total amount of your monthly invoiced Fees. Our payment of any commission is conditional upon the following:
a) you must fully disclose to your clients the amount of commission you receive from us;
b) you must fully comply with this Agreement; and
c) your payment in full of invoices within thirty (30) days.
11.2 Status as an Approved Agency
You must supply us with any information we may reasonable request in support of your application to be registered as an Approved Agency including solvency statements, balance sheet and profit and loss statements and details of any insurance policies you hold. We may revoke your status as an Approved Agency at any time upon written notice without giving any reason.
You warrant to us that you have disclosed to your clients all benefits you may receive from us as a result of you being an Approved Agency.
12. CONFIDENTIAL INFORMATION
12.1 Each party must:
(a) take all action reasonably necessary to maintain the confidentiality of the other party’s Confidential Information; and
(b) not disclose the other party’s Confidential Information to any person except as permitted under clauses 13(b) and (c) below.
A party (“recipient”) may disclose the Confidential Information of the other party:
i) to a representative of the recipient who needs to know the Confidential Information for the purposes of this Agreement and subject to the recipient taking reasonable steps to ensure that any such representative is fully aware of the confidential nature of the Confidential Information of the disclosing party before the disclosure is made; or
ii) which is required or authorised to be disclosed by any law.