The fascinating story of how a young art student created The Rolling Stones’ iconic tongue and lips logo

The Rolling Stones‘ lolling tongue logo is one of the most instantly recognisable symbols in the history of rock ‘n’ roll. But few know the story behind how it was created and who created it.

rolling stones story logo

Watch an interview Jon Pasche, the artist behind the iconic Rolling Stones logo, who shares the fascinating story behind the once-in-a-lifetime commission.

In 1970, the Stones were becoming increasingly frustrated by sub-par designs and logo suggestions provided by their label Decca.

In response, Mick Jagger approached Jon Pasche, who was then a young student at the Royal College of Art in London, asking him to produce a logo after seeing his designs at the Royal College of Art final degree show.

The V&A in London currently hold the original artwork in its collection. In the video below, the gallery interview Pasche, who shares the fascinating story behind the tongue and lips commission, studying alongside Storm Thorgerson, meeting Mick Jagger, and being paid £50 for his work (initially anyway).

[via the V&A]