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10,000 pairs of Crocs are being sent to some steezy frontline workers

KP

by Karina Parel

Image: Delish

Image: Delish

KP

by Karina Parel

They may be divisive, but in rather bizarre ‘thank you’ to frontline healthcare workers, Crocs are donating 10,000 pairs of the shoe per day.

From May 10 to the 14, Crocs will donate approximately 50,000 shoes to healthcare workers in the U.S to continue “celebrating our front line heroes,” – by making them phresh af.

Each day, the website opens at 12 pm ET for workers to register themselves, or other frontline workers for a pair until the days capacity has been reached.

Rows of Crocs
Image: Gear Patrol

The ‘Free Pair for Healthcare program’ launched in March 2020 to provide comfort for healthcare workers at the beginning of lockdown. Crocs donated 860,000 free pairs of their shoe, a popular choice for healthcare workers.

Made of Croslite foam material, Crocs are lightweight, slip-resistant and durable. Ideal for workers on their feet for long periods of time, they can easily slip on and store without taking too much space. Plus, they’re kind of a vibe.

Post Malone also joined in on the effort back in January, donating 10,000 of his sold-out ‘Duet Max Clog II Crocs’ to 70 U.S. hospitals.

Crocs sales have skyrocketed over the past year, despite almost going extinct as a business in 2018 when Crocs announced it would close all of its manufacturing facilities, and 160 of its retail stores.

Howver, things have definitely changed. The company expects sales to have increased over 12 per cent in 2020, to a record-breaking 1.38 billion dollars.

It also anticipates a sales growth of 20 per cent to 25 per cent in 2021. What used to be a fashion faux pas is now becoming a beloved and popular shoe for workers and everyday use.

Celebrity collaborations with the brand, including Justin Bieber and Priyanka Chopra, have also helped boost their popularity and sales – and let’s not forget the release of Balenciaga’s iconic platform-crocs in 2017.

 

 

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