Little Simz unveils the mesmerizing ‘Gorilla’: A groundbreaking interactive music video

Little Simz unveils her latest music video for ‘Gorilla,’ accompanied by a groundbreaking interactive experience powered by Microsoft.

In a triumphant return, Little Simz mesmerizes once again with her latest music video for the powerful single ‘Gorilla,’ taken from her critically acclaimed album, NO THANK YOU.

Fresh off the heels of announcing her headline UK tour, featuring her biggest venues to date, the talented artist continues to captivate audiences with her unique style and fearless artistry.

Directed by the legendary Dave Meyers, the music video perfectly complements the defiant energy of the track, with praise coming in hard and fast for her uncompromising stance against the rap game’s pitfalls.

But Little Simz doesn’t stop there. Partnering with Microsoft, she creates an interactive experience that pushes boundaries and immerses viewers in her sonic world. Powered by Microsoft Cloud and AI, the video evolves with each viewing, offering a unique visual composition based on AI analysis of the song’s lyrics and the viewer’s selection of favorite lines and themes.

Rather than overshadowing Simz’s lyrical prowess, the Azure Open AI models enhance her artistic range, amplifying her message and delivering an ever-changing, personalized visual journey.

For fans craving an in-person encounter, immersive installations will debut in New York, Los Angeles, and London, allowing them to step further into Simz’s captivating universe. Additionally, her upcoming North American tour promises to be an unmissable experience, followed by her headline UK show, including two monumental dates at London’s iconic Alexandra Palace.

Don’t miss the opportunity to be a part of Little Simz’s boundary-breaking world. Immerse yourself in the interactive ‘Gorilla’ video and stay tuned for more awe-inspiring creations from the visionary artist.