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PREMIERE: Jimmy Sweet will hypnotise you with his new video for The Pills

It was last October, with his video for When I Do Wrong, that Los Angeles-based artist Jimmy Sweet first strolled into our lives. Since then, he’s released a string of consistently great new tunes, further developing his cinematic sounds with each.

Entering one of Jimmy’s vast soundscapes is never not an interesting journey, and his new single The Pills is no exception. With the new track’s release, he continues to build himself as a master of crafting tracks that hold true weight, both lyrically and sonically.

On his new video for The Pills, Los Angeles singer-songwriter Jimmy Sweet delivers a hypnotic and cathartic slice of gospel-rock brilliance.

The song itself is an epic slice of gospelic indie-rock, roping a variety of genres into his sprawling artistic vision. The thing that immediately jumps out from this new single—as is the case with most of Sweet’s work—is its musical scope. His songs feel completely boundless, and venturing through them will undoubtedly leave you with a surreal sense of catharsis.

The Pills arrives alongside a stunning new Ben Busch-directed music video, perfectly capturing the track’s theatrical energy. As the clip flips between neon-coloured shots of Sweet and VHS footage, a truly hypnotic effect is created. By the time the clip reaches its conclusion, you’ll have been roped in completely by both the song and clip.

This is the latest in a string of great releases from Jimmy Sweet, and we can’t wait to hear what he delivers next. In the meantime, do yourself a favour and watch the new video for The Pills above.


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May 31, 2019