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South Dakota spent half a million bucks to tell the world they’re on meth

The internet was quick to jump on the meme machine in response to South Dakota’s latest anti-meth campaign.

The campaign, which cost a whopping $500,000, featured one of the year’s great double entendres as a slogan; “Meth. We’re on it.”

meth we're on it meth i'm on it south dakota 

The state of South Dakota has spent half a million dollars on an ad campaign letting everyone know that they are, in fact, on meth. 

The billboards and posters feature a number of photographs of everyday people. For example, a friendly old farmer with the caption “Meth. I’m on it.” Another displays a group of teenage football players. 

South Dakota’s governor has since defended the slogan and images after they were quickly and widely mocked online:

“Hey Twitter, the whole point of this ad campaign is to raise awareness, So I think that’s working… The campaign  was launched by the state Department of Social Services and features a new website, billboards and advertisements with people saying, “Meth, I’m on it.”

Also in defence of the advertisements Laurie Gill, secretary for the Department of Social Services, said:

“We didn’t want this to look like every other anti-drug campaign.” 

Well, they hit the nail on the head. It sure doesn’t look like every other anti-drug campaign.

What made the campaign even funnier is some of the hilarious internet responses: 


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November 20, 2019