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The 1975 attack ‘fast fashion’ by printing new art on old merch

English pop-rock band The 1975 always seem to be one step ahead when it comes to doing cool shit. Now their latest move might just spark a revolution in band merchandise.

The band are taking a step into sustainable fashion by repurposing old and existing merchandise in a bid to cut down on the waste they are responsible for.

The 1975The Manchester band has teamed up with environmental activist Greta Thunberg and printed over some of their oldest t-shirts with fresh logos relating to their upcoming album- ‘Notes On A Conditional Form’.

Taking to Instagram, frontman Matty Healy shared a video showing the array of t-shirts – which were originally printed with old tour dates and typefaces dating back to their 2013 debut album.

Each t-shirt has now been given a bright and contemporary revamp, with the ‘NOACF’ acronym being printed over the top of the original motif, showing just how much the band has grown over time.

Healy captioned the video: “OK! So here is the first drop. We are not making new shirts for now. Unsustainable. SO, AND I’M SO FUCKING INTO THIS. This run is all old shirts (first album, early tours etc) that we had kept and have reprinted as your NOACF shirts.”

What is even cooler about the drop is that while the repurposed shirts are available to buy, fans will be able to take their own band t-shirts to Reading & Leeds festivals where they can receive the same print update for free!

“You will also be able to bring any old 1975 shirt or ANY band you loves shirt and have the same print done over the top there and then.”

Praising the move, punk star Frank Carter wrote: “This is genius. Well played. Time to get in the loft and dig out my old ones”.

The band’s step into eco-conscious clothing has been applauded by fans and fellow artists alike. It could even get the ball rolling for a more sustainable and ethical band merch model for other future artists. Even if it doesn’t, the shirts look pretty cool.

Check out The 1975 below:

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August 20, 2019