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Thriday tipped for Unicorn status after being accepted into LaunchVic 30X30 Program

Melbourne-based fintech Thriday just got accepted into LaunchVic’s 30X30 program, designed to help scale up startups reach unicorn status by 2030.

In a world where financial admin can be a real drag for small businesses, Melbourne-based startup Thriday is shaking things up with their innovative automated bookkeeping and accounting platform, and they’ve just been accepted into LaunchVic’s 30X30 program to take things to the next level.

Thriday has announced its acceptance into LaunchVic’s 30X30 program, which aims to help 30 startups reach unicorn status by 2030. Thriday, known for its automated bookkeeping and accounting platform for small businesses, is well-positioned to take advantage of the program’s tailored support for scale-up founders and their leadership teams.


The platform, which has raised $9 million to date, automates bookkeeping, calculates taxes, and provides real-time insight into the health of a business. Thriday’s leadership team will receive access to a range of mentors, sponsored executive education, and LaunchVic’s extensive domestic and international networks.

“We are excited about the opportunity to launch Thriday overseas, and the 30X30 program will be a huge help,” said Co-founder and COO Ben Winford. “Thriday’s platform is a game-changer for small businesses, and we believe we have the potential to make a significant impact on a market worth $1 trillion globally.”

Thriday’s acceptance into the 30X30 program is a major milestone for the startup, and a testament to their innovative approach and vision for the future of financial technology. With LaunchVic’s support, they are well-positioned to accelerate their growth and make a significant impact in the industry. Thriday joins other impressive companies in this year’s program intake, including e-commerce platform Preezie, electric charging provider Jetcharge, and education provider Fourth Rev.

Thriday’s automated bookkeeping and accounting platform represents a major leap forward for small business owners. By streamlining financial admin, Thriday saves business owners valuable time and reduces the need for finance knowledge or training. Thriday’s innovative platform is a testament to the company’s commitment to pushing the boundaries of financial technology, and their acceptance into LaunchVic’s 30X30 program marks a significant milestone for the Melbourne-based startup.