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PREMIERE: Holly Alison is a captivating presence on Cigarette

In a relatively short amount of time, Northern NSW-based artist Holly Alison has carved out a unique space for herself in the Australian electro-pop scene. Her music is fully-formed and dynamic; well-refined pop music that feels both grounded and far-reaching.

With a string of singles under her belt, Alison has now unveiled her new single Cigarette; an anthemic pop gem. With the track’s release, Alison continues to establish herself as one of Aussie music’s most promising emerging acts.

On her new video for Cigarette, Northern NSW-based artist Holly Alison presents a shimmering slice of dynamic pop brilliance.

Over the course of the track’s punchy two-and-a-half-minute duration, Holly Alison glides charismatically through a blend of pop and electronica, crafting a sound that is uniquely her own. With infectious vocal hooks and seemingly flawless production, Cigarette is the kind of track that sticks with you for weeks.

The track has arrived alongside a visually striking new video, directed by Aaron Leslie. The new clip is the perfect visual accompaniment for the song’s vibrant sounds, following Holly as she navigates the neon-coloured scene of a night club.

Cigarette is the latest in a string of consistently great releases from Holly Alison, and judging by the quality of everything we’ve heard so far, I think we can safely expect plenty more quality tunes.

For now, do yourself a favour and watch the new video above.