Zoo James’ latest release “Ride or Die” showcases his unwavering determination and genre-defying artistry, solidifying his status as a rising hip-hop artist to watch.
Zoo James proves that determination, heart, and groove are the key ingredients to a compelling sound. After making waves in the Hip-Hop scene with the stunning releases “The Way” and “Heartless”, Northern-suburbs Melbournian Zoo James has returned with the trap-soul release “Ride Or Die”.
Northside Champions is the managing entity behind Zoo, who have been diligently carving out a reputation in the industry. With the support of UFC fighter Jake Matthews, it’s clear James’ project resonates with more than just the standard Hip Hop crowd.
“Ride Or Die” is a captivating release that has you snug in a tight late-night groove while you’re left reeling at the unreliable commitment of a lover. Drenched in proposition and charisma, the track stylishly shows some of James’ emotional cards, while never taking away from an overtone of confidence and appeal. “Ride Or Die’ is about going through the process of finding the right person that will ride for you no matter what.”
Zoo James is not your average musician, he has a bigger mission in mind. After experiencing personal struggles in 2022, Zoo has become a fierce advocate for mental health. His dedication to raising awareness and funds for this important cause has become a defining part of his artistry.
Through his music and performances, Zoo is able to connect with his audience on a deep and personal level. He has a unique ability to use his platform to inspire, uplift, and educate. His message of hope and positivity is a refreshing change of pace in a world that can often feel overwhelming.
Zoo’s commitment to giving back is more than just words. He has raised thousands of dollars for mental health organizations and has become a true force for good. His impact on this important cause is undeniable, and it’s clear that he is just getting started.
Accompanying the release with a Music Video, we get an insight into the depth of Zoo James’s holistic project. He’s an artist who has already showcased immense genre versatility, and is someone who is setting themselves apart from the mainstream. Jump on the Zoo James train, he’s an artist to keep your eyes on.