Join Ahc as she underscores the significance of visual storytelling, that allows each song its own distinct moment in her evolving body of work
This month, Ahc treated us to her latest single, “Freeze,” offering a diverse blend of house, hyper-pop, and jazz fusion, with a touch of hip-hop cadences and electronic elements.
The Kentucky musician’s intricate production caught our attention, prompting a closer look at her creative process and inspirations.
Under the moniker Ahc, the artist embraces various genres, yet her distinctive style leans heavily towards house influences. Tracks like “soap box,” “PUFF,” and “fashion baby” reflect an upbeat dance/house quality with hazy vocals.
Ahc places emphasis on production, prioritizing the beat and melody over lyrics, but “Freeze” marks a shift, with a more laid-back beat and a focus on lyrical delivery. But the process, is best left to the artist to share, so join Ahc as she underscores the significance of visual storytelling, that allows each song its own distinct moment in her evolving body of work.
The music I release under the name Ahc displays many genres and sounds, but my overall signature style is heavily house influenced.
My songs like ‘soap box’ , PUFF, fashion baby have an upbeat dance/house quality with hazy vocals.
When I listen to music, I focus on the production first, then comes the lyrics.
I like the way a beat and melody make me feel, rather than the lyrics. My new song freeze is a bit of a different direction than my normal high energy releases.
It has a chill, laid back beat and focuses a lot more on lyrics and their delivery.
Although I focused more on lyrics for this track, I still started with the production.
As the producer and the artist, I have many inspirations like Azealia Banks, Charli XCX, GroovyRoom and ROSALÍA.
For this track specifically, I had new artists & songs in rotation, like Fujii Kaze’s “Workin Hard”, I was drawn to his effortless vibe and groove, and wanted to make something that I could relax too (as most of my music tends to hype me up).
I was also inspired by the Grand Theft Auto San Andreas Theme, and wanted to incorporate that analog synth sound that’s heard a lot in 90s hip-hop.
Before I thought of the name freeze, my session was actually named “GTA Loading Screen”.
I make it a point to put out at least one album a year, sometimes two.
These albums showcase a lot of different styles and sounds that can’t always be appreciated as the titles tracks/singles are.
I wanted ‘freeze’ to have its own moment away from a bigger body of work. And most importantly, with every Ahc release comes a music video to accompany it.
I’ve directed and edited a video for almost every release I’ve done.
Having a visual is something I prioritize and represents me as an artist.