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Music

ALLIRA’s ‘Soft Spot’ Is a Hypnotic, Soulful Leap Into Bold New Pop

The Australian artist’s sultry debut single blends dreamy R&B, lo-fi grooves, and hypnotic confidence—marking the start of an exciting new era

Emerging pop artist ALLIRA is stepping into a new era with her intoxicating first single, ‘Soft Spot,’ out today.

The track serves as the lead single from her highly anticipated debut album of the same name, set for release later in 2025.

'Soft Spot' is ALLIRA's new single.

Marking a fresh sonic direction, ‘Soft Spot’ blends dreamy, lo-fi textures with hypnotic beats, R&B smoothness, and a touch of hip-hop swagger—showcasing ALLIRA’s velvet voice in a bold, confident new light.

Written early in the album’s creation, ‘Soft Spot’ immediately felt like the perfect introduction to ALLIRA’s next chapter.

“It’s a little different for me,” she admits. “Dramatic, sexy, and emotionally charged, but still playful.”

The track’s sultry energy and honest lyricism create an instant pull, layering electronic and soulful elements into a sound that’s both innovative and irresistibly vibey.

A storyteller at heart, ALLIRA’s background in film and love for visual artistry shine through in her music, crafting a world that’s as cinematic as it is immersive.

Following the success of her EP Deeper—which amassed over 50k streams—’Soft Spot’ signals an exciting evolution.

The song’s dreamy echoes and danceable rhythm make it a compelling listen, while her supple, intricate vocals add depth and warmth.

With roots in jazz and a powerful voice honed at WAAPA and New York’s New School for Jazz and Contemporary Music, ALLIRA’s transition into pop feels natural yet refreshing.

Her ability to weave jazz’s sophistication with contemporary edge results in a sound that’s entirely her own—brave, raw, and undeniably magnetic.

As she gears up for her debut album, ‘Soft Spot’ sets the tone for what’s to come: a project brimming with hypnotic beats, soul-baring lyricism, and ALLIRA’s signature blend of elegance and attitude.

For fans of smooth R&B and genre-blurring pop, this single is a thrilling taste of an artist ready to claim her spotlight.

‘Soft Spot’ is out now—turn it up and let it pull you in.