Over the past week, H&M have been copping backlash after sharing an advertisement featuring a young black model in a hoodie emblazoned with the slogan “coolest monkey in the jungle.” As Complex point out, many are calling it racially insensitive at best, and racist at worst.
A bunch of artists have taken to social media to hit back at H&M for their cringey ‘Coolest Monkey in the Jungle’ hoodie by creating rad artworks.
Aside from the public outcry, several celebrities have spoken out against the fashion label, including P Diddy, LeBron James, and The Weekend, who Tweeted that he’d no longer be working with the company (he released a collaboration with H&M back in 2017).
— The Weeknd (@theweeknd) January 8, 2018
A bunch of artists have also taken to social media to voice their disapproval by reimagining the ad in rad ways. The reworked designs all replace the original slogan with less, err, racially insensitive lines, such as “amazing black boy”, “coolest king in the world”, “king of the jungle”, and “coolest king”.
H&M have since issued an apology via Pitchfork, and have said plans have been put in place to pull the hoodie from shelves.
Take a look at the artworks below via Complex.
“Deify the Children” Our boys are Amazing!!! Nothing less. Tell them daily so they will come to know it and walk in it!!! #AmazingBlackBoys #Deify #GrindSeason #Amazing #Creator #Art #Draw #Sketch #Color #Paint #Pencil #Paper #Tablet #InstaArt #AtlantaArtist #Success #Wealth #Love #IndyArt #Comics #Cartoons #Anime #Animation #StoryArt #BlueInq #LarryDouglas #Illustration #teesforyoungkings
I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I’m almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him. #mysavoirfaire
I created this based off of @mrchrisclassic correction of @hm Error. A great role model and man I look up to wrote this message @mrchrisclassic : “I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I’m almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him.” . Tarajosu: I also want to say I don’t wear H&M or Zara or any of those types of brands. I wear offbrands and I don’t own more clothes than I can fit in my carry on luggage. I buy pieces that last or I make them last. Someone at H&M knew this would create controversy. So many issues to tackle. Don’t support brands that don’t support you. It’s simple. . #Mysavoirfaire #king #empowerment
Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope. -Maya Angelou.❤ ___ #love #loveyourself #inspired #barriers #hope #kids #inspiration #ibii #create #livelaughlove #art #opportunity #equal #lebronjames #lovemypeople #equality #black #youth