Fresh off the release of his debut full-length LP Desperate Late Night Energy, Auckland artist Boycrush (real name Alistair Deverick) has shared his strangely captivating new video for track 100%.
The new album features a huge selection of guest vocal performances from such artists as Chelsea Jade, Yumi Zouma, Tom Young, Madeira, and a heap of others.
100%, the brilliant new video from Auckland producer Boycrush and vocalist Yumi Zouma, will groove its way into your heart.
Full of incredible and colourful imagery, this new video is a damn good time. Seriously, we’re talking green-screen backdrops, awkward high-fives, and nicely fitted leotards. This clip’s got it all.
With Yumi Zouma’s dreamy guest vocal performance, and Boycrush’s airy, crisp production, the song itself is a shimmering slice of indie-pop that’ll groove its way into your heart with deeply infectious vocal melodies.
“Alistair and I stumbled across a strange corner of Shutterstock that had a whole series of bizarre clips of people acting and dancing in front of a green screen,” says director Hayden Eastmond-Mein.
“It was like we reached the bottom of the stock footage barrel and it was amazing – lots of terrible dancing and awkward corporate scenes.”
Thank the lord for that discovery. The result is one of my favourite videos of the year so far.
Do yourself a favour and watch the video for 100% above.
