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In honour of Space Oddity’s 50th anniversary, Mattel unveil a Bowie Barbie

It has been 50 years to the day since David Bowie’s iconic hit, Space Oddity was released. Being his first single to chart in the UK, Space Oddity was a stepping stone for Bowie, his showmanship and his distinct artistry. Today, even Barbie are jumping on board.

Eventually, Bowie would create and embody renowned alter ego Ziggy Stardust, a character that represented his androgynous persona and a passion for freedom of expression.

bowie barbie mattel space oddity

Photo: Mattel

Mattel are releasing a unique Barbie to honour David Bowie and the 50th anniversary of his 1969 smash hit, Space Oddity.

Fans of Bowie can now buy a limited addition Barbie doll inspired by Bowie’s Ziggy Stardust character, offering a freakishly similar resemblance to Bowie and remaining true to his unique fashion sense. At $50, we’ll leave you to make the decision of whether this is a bargain or not. But whatever your views are on Mattel are, a ‘Bowie Barbie’ is objectively a cool concept.

Not to mention the collab makes sense. A Bob Dylan likeness we don’t see working, but Bowie? Hell yeah. And hopefully, this will also have a positive impact on how people perceive gender and what Barbie represents. As for how well this will sell? I guess we’ll wait and see.


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July 12, 2019