UPDATE: H&M has now removed the Instagram ad, and has issued the following statement, via FashionSpot:
“We apologise and have now removed content featuring the music from all of our social media accounts. We are also in direct contact with the artist.”
Melbourne producer Harvey Sutherland has accused clothing brand H&M of using a track of his in an ad campaign without seeking approval or license, or crediting him for his work.
Melbourne producer Harvey Sutherland slams H&M for using his track Bamboo in an ad campaign without seeking permission or crediting him.
The ad in question was shared by H&M on their Instagram feed overnight. Sutherland alleges the soundtrack to clip features his 2015 track Bamboo, however, as The Music note, the company has said that the song has no name and was “specifically produced for us to use”, despite its glaring similarity.
Fans we’re quick to point out the resemblance and, after being alerted, Sutherland commented on the post, saying “Excuse me, this is my song you’re using without approval, license or credit. Please DM immediately”.
H&M is yet to respond to Sutherland’s request. See the Instagram post, and Harvey Sutherland’s Bamboo, below.
We’ve reached out to Harvey Sutherland for an update. Stay tuned for more information.