Nas sets out to empower kids with new children’s book ‘I Know I Can’

New York lyrical rap genius Nas is shifting tones with the announcement of his newest venture – children’s literature.

The rapper revealed plans to release his first children’s book titled I Know I Can, inspired by his track I Can taken off his 2002 album God’s Son.

Photo: The Guardian

The children’s book will be a part of a series that aims to “empower kids to be whatever they want to be when they grow up”. Good on ya, Nas.

I Know I Can will be released via NYC urban culture giant Mass Appeal’s latest children’s line MAJR, with a vision to “inspire future generations through the creation of unique toys, apparel and innovative learning tool, reflecting on the diverse hues of both the modern family and popular culture.”

It has been 25 years since Nas released his iconic LP Illmatic, and in a statement, he says “I’ve always understood the limitless power of young people and being a father has brought it even closer to home.”

“We’re introducing MAJR to prepare today’s youth for tomorrow’s world. Our goal is to help children of all backgrounds fully realise their potential by tapping into their creativity in new and innovative ways.” 

There is no release date for the book as of yet, but you can check out its cover below:


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@MassAppeal launches @MAJR our kids brand. My first kids book is on the way.

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