Who Is Ninajirachi and How Did She Conquer the 2025 ARIA Awards?
At the 2025 ARIA Awards, Ninajirachi stepped firmly into the national spotlight, claiming three of the night’s most coveted honours and cementing her status as one of Australia’s most exciting new artists.
Her debut album I Love My Computer became the centrepiece of her success, earning her Best Solo Artist, the Michael Gudinski Breakthrough Artist Award, and Best Independent Release.
It was a defining moment that felt years in the making. Although often described as an overnight success, Ninajirachi has spent nearly a decade honing her craft, from her early days in Triple J’s Unearthed High to a steady run of EPs, remixes and collaborations that built her reputation as a meticulous and emotionally attuned electronic producer.
I Love My Computer represents the culmination of that slow-burn evolution. Released through her own label, NLV Records, the album is self-produced, lyrically vulnerable and stylistically bold, blending electronic textures with diaristic songwriting, exploring loneliness, digital intimacy and the strange comfort of online life.
Its emotional nuance and sonic ambition resonated with both critics and audiences, pushing it far beyond a niche electronic release.
Her win for Best Solo Artist highlighted her strength as a singular creative force – a producer, songwriter and vocalist who shapes every part of her sound.
The Breakthrough Artist Award recognised the moment the wider industry finally caught up to the momentum she’d been quietly building.
And taking out Best Independent Release underlined not just the quality of the album, but the significance of achieving it outside the traditional major-label framework. It’s a win for artistic autonomy as much as it is for the music itself.
Ninajirachi’s sweep also signals a broader shift within Australian music. Electronic artists are no longer confined to dance categories; they’re stepping into the centre of the cultural conversation.
Her success mirrors a growing appetite for genre-fluid, internet-shaped pop, and for artists who speak frankly about the emotional realities of life online.
For Ninajirachi, this year’s ARIAs mark the arrival of a fully formed, fiercely individual voice.
And for the Australian music landscape, it feels like a glimpse of its future.
