PREMIERE: The King’s Parade stir the social conscience with bold new clip Woman

London quartet The King’s Parade are never afraid to tap into their soul side. Now, the band brings an introspective lens to their alt-rocking ways with a new video for Woman. Through taking aim at the perils of gender inequality, the clip is sure to stir your conscience.

For just over three minutes, we’re treated to a vignette that takes aim at the negative attitudes and behaviour facing women. The clip comes from the brilliant animator Lily Fang, the creative mind behind the band’s music video for Bunched Up Letters.

It follows a lone woman as she wades through a monochrome-coloured city tinted by patriarchal oppression. The city carries a sense of gloom and anonymity before bright red flowers pierce the black-and-white landscape. Eventually, in what can only be described as everyone’s dream getaway, the woman morphs into a bird made of flowers before flying off in the distance.

Woman from The King’s Parade is a gloriously soulful track, filled to the brim with howling vocals and finger lickin’ good guitar.

Comprised of Olly Corpe, Sam Rooney, Tom English and Chris Brent, the four-piece successfully evoke the sounds of classic Detroit blues with a pop twist. Not surprising; considering the influences of The Black Keys, Michael Kiwanuka and Alabama Shakes.

Woman follows the release of the band’s EP Haze, which saw the group receive high profile support from across the globe. After selling out their London release show for Woman and being nominated for the UMA Choice Award at the forthcoming Unsigned Music Awards 2018, it’s easy to see why The King’s Parade are known for breathing fresh life into UK guitar bands.

Woman is a refined and thought-proving clip, sure to leave a major mark across the indie music scene. Clearly, The King’s Parade are cementing their status as one of the most naturally talented and hustling young acts this year.