Prepare to be transported as SOMA takes us on a delightful journey of the senses, brimming with vibrant energy and boundless creativity in ‘Medicine’.
We were fortunate enough to go behind the scenes with SOMA during the video shoot, witnessing the magic unfold. She graciously invited us into her world, a realm bursting with sensual delights and an unapologetic celebration of what makes us feel alive. Every sense was awakened as we immersed ourselves in this intoxicating experience.
Inspired by the timeless tale of Adam and Eve, and the irresistible allure of forbidden fruit, SOMA fearlessly delves into the depths of human desire and our primal instincts. The video effortlessly captivates with its sensuous and playful energy, perfectly complementing the intoxicating rhythm of the song, making it a buoyant mood lifter unlike any other.
In the ever-evolving landscape of music, fearless independent artists such as SOMA fearlessly venture into uncharted territories, weaving enchanting videos that captivate hearts and minds across the globe.
But what’s their secret ingredient? Collaboration. It acts as a catalyst, unlocking their boundless artistic potential. By blending talents, these artists skillfully unlock new dimensions and push the boundaries, resulting in cinematic experiences that authentically embody their unique personalities. Each creation becomes a personalized masterpiece, flawlessly capturing the essence of the artist.
So, step into SOMA’s world of musical healing and exhilaration. Let the infectious melodies and visually stunning visuals wash over you, reminding us of the power of art and the joy it brings to our lives. ‘Medicine’ is a testament to the creativity and resilience of independent artists, making their mark in the digital age with fearless exploration and unwavering passion.
SOMA fearlessly navigates the depths of human desire and our innate, primal instincts. The seamless flow and impeccable production of the track, masterfully crafted by SOMA and the multi-talented producer Thomas Elliott of ‘Korky Buchek,’ showcase a remarkable synergy between these artists. Together, they have birthed a sonic journey that resonates deeply within the hearts of listeners.
Through “Medicine,” SOMA not only pushes the boundaries of her artistry but also showcases her versatility as an artist. As we immerse ourselves in the rich tapestry of this track, we become acutely aware of our own primal instincts and the depths of our desires. SOMA’s artistry shines brightly as she fearlessly ventures into uncharted territories, challenging societal norms and inviting us to revel in the exhilarating journey of self-discovery and pleasure.
In her own words, SOMA expressed her desire to break free from the confines of her recent Neo-soul sound and venture into uncharted territory. Working alongside Thomas, SOMA discovered a mesmerizing beat that instantly ignited her creative fire. In that moment, she knew she had stumbled upon the perfect foundation for something truly extraordinary.
“I had the pleasure of collaborating with the multi-talented producer Thomas Elliott from ‘Korky Buchek’ at Bodega studios in Sydney. With this song, I wanted to step away from my recent Neo-soul sound and step into something new.
I heard Tom’s beat and was immediately in the mood to create something fun without overthinking. ‘Medicine’ is just that – a spicy song about exploring the senses, indulging in flavour, and embracing the fiery and intense dance of desire and lust.”
SOMA’s gratitude for the collaborative process shines through as she expresses profound appreciation for the exceptional individuals involved in the creation of the “Medicine” video. Being an independent artist comes with its challenges, and SOMA recognizes the significance of having a supportive and professional team that can truly make the creative experience magical.
The video itself, brought to life by the visionary minds at ‘Oakvillefilms’ and ‘Atypical Marketing,’ offers a refreshing perspective on the essence of collaboration. The mutual respect among the team members is palpable, with each individual’s artistic vision being honored and showcased. This harmonious collaboration allowed the creative process to flow effortlessly, resulting in a visual masterpiece that perfectly complements the very essence of “Medicine.”
“I am appreciative to connect with such a professional and fun team. Being an independent artist is hard work and having the support makes the collaborative experience a magical one.
Working with the beautiful humans from ‘Oakvillefilms’, and ‘Atypical Marketing’ has been a refreshing exposure to how these collaborations should and can be, the level of respect we all have for each other, our individual artistic vision being heard and seen, and the way everything just flowed.
This is just the beginning of our creative endeavours so be sure to look out for what’s to come!”
Under the skillful direction of Oakville Films, the video takes us on a mesmerizing journey, captivating our senses and immersing us in SOMA’s vibrant world. Starring the talented Samuel Barrie, the video creates an enchanting on-screen chemistry that enhances the narrative of the song, showcasing a true synergy between the artist and the performer.
The exceptional styling by Norah Anne Wells adds an extra layer of visual allure to the video, while the masterful hands of HMUA artists to elevate the overall aesthetic, perfectly aligning with the sensuality and intensity of “Medicine.”
The collaborative efforts of A Typical Marketing and Metronome Studios in the video’s production allow SOMA’s artistic vision to bloom and captivate the audience in a profound manner. As SOMA hints, this is just the beginning of her creative journey, and we eagerly anticipate what remarkable ventures are yet to come from this gifted artist.
In essence, the “Medicine” video stands as a testament to the incredible power of collaboration and the transformative energy it brings to an artist’s vision. With its visually stunning aesthetics, impeccable styling, and seamless synchronization between SOMA, the team, and the performers, this video is an outstanding achievement that leaves us eagerly awaiting the extraordinary creative endeavors that SOMA will undoubtedly unveil in the future.
SOMA is set to light up the stage and fill the room with her intoxicating new track Medicine at the Oxford Art 7th July, head here for tickets.
