South by Southwest is coming to Australia, get fricken excited!

One of the ultimate live events of all time, South by Southwest is coming to Sydney and we are giddy with excitement.

Take a look at your schedule for next October and get rid of everything because the global music, talks and film festival South by Southwest is going to take over.

The lead agency responsible for roust and major events, Destination NSW has scored a MASSIVE get with South by Southwest (SXSW) which will be coming from Austin, Texas to Sydney in October 2023.

south by southwest australia
Credit: Gary Miller/FilmMagic

Managing director of SXSW Sydney, Colin Daniels said the event will bring the largest group of inspirational thinkers, creators, innovators and performers ever seen in Sydney at one time.

The city will host more than 1000 different experiences including keynote speakers, live panels, summits, product demonstrations, artist performances, film screenings, live gaming sessions and a number of networking events and parties. Basically, Sydney is going to get down!

SXSW Sydney will focus on the creator industries in the Asia Pacific region and will highlight what’s going on in culture and tech.

Event producer for SXSW Sydney, Geoff Jines said: “Put simply, SXSW is the Olympics of events for the creator industries, and we are thrilled to bring this legendary festival of gaming, music, screen, tech and innovation to Sydney in 2023.”

Legendary filmmaker Baz Luhrmann even endorsed the festival himself, saying: “The thing about South by South West is it removes the line between what is music, what is film, what is gaming. . . what is creativity, what is culture and the idea that you bring this confluence of all those cultural elements together in a city like Sydney. And when I think about the fact that we’ve positioned so much on the Asia Pacific Rim, now that we’re at the crossroads, I can’t even imagine how exciting it’s going to be down South by South West.”

The event hasn’t left its home of Austin, Texas since its conception in 1987 but bringing SXSW to Australia is set to be a huge boost to the economy.

Tickets are not yet on sale and the schedule is still to be worked out but all we know for now is that this thing is going to kick off in October 2023.

Clear your calendar!