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Surprise! The iPod is making a comeback

Apple has just announced it will release the first iPod model since 2015.

The surprise launch of the iPod Touch marks the seventh generation of the device since 2001.

ipod touch 2019

The iPod Touch is and back for its seventh generation as a surprise launch. Can’t say we saw this coming…

This may come as a shock to consumers, considering Apple’s track record surrounding the previous models.  The company discontinued the iPod Classic five years ago while the Nano and Shuffle were both discontinued in 2017.

The main draw to the new version is that it will use an A10 Fusion Chip. This chip is three years older than the ones powering the current line of iPhones, however still supports the iPhone 7.  Greg Joswiak, Apple’s president of product marketing, stated the upgraded chip makes the model “twice as fast as before”.

Other upgrades are not as significant; the Touch will not have TouchID or FaceID and the screen will have the classic 4-inch screen.  The chip makes the product able to support augmented reality and group FaceTime calls. As for the headphone jack, we have good news. The device will keep the original 3.5mm headphone jack as before.

The updated model is available in six colours and in a variety of capacity sizes. The 32GB model sells for $299; 128GB for $449; and the 256GB iPod is available for $599.

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May 29, 2019