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The Cure inspire a spike in UK guitar sales thanks to the ‘Glastonbury effect’

For the first time since 1995, The Cure performed at Glastonbury this year and unleashed a perfect set that will be remembered as the bookend to a legendary career.

Future musicians have clearly been inspired by the recent headlining performance, with guitar sales skyrocketing following the festival.

The Glastonbury Effect sees UK guitar sales skyrocket following the headlining set by The Cure at the festival held in Somerset.

A Scottish-founded guitar business has seen a spike in sales thanks to the so-called “Glastonbury effect”, according to the National. The retailer guitarguitar said that there was a 16% jump in sales of electric guitars on the weekend of the festival, after people were inspired by the days of performances.

The retailer’s website also saw a 20% boost in the number of visitors aged 18-24, while website searches for Schecter Guitars – the brand of guitar used by Robert Smith and Simon Gallup of the Cure – rose by 55% after the band took to the stage on Sunday night.

The store also said that during the UK festival season, between the end of June and the middle of August each year, the number of guitars sold can rise by as much as 20%.

Graham Bell, co-founder of guitarguitar, stated “the world is a very different place from what it was when the first Glastonbury Festival took place in 1970. But 49 years later it’s amazing to see that people continue to be inspired by their musical heroes and it makes us proud that we’re able to give them everything they need to emulate their favourite musicians.”

Stormzy and The Killers were the other 2019 headline acts, while the likes of Janet Jackson, Kylie Minogue and Janelle Monae also entertained the crowds.

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July 9, 2019