Why Cara Delevingne’s inspiring climate campaign is making a difference

Cara Delevingne and her friend Christabel Reed have created a powerful climate change campaign called EcoResolution.

The campaign, which encourages individuals to make promises to themselves on how they can take personal action on climate change, has attracted support from people around the world.

cara delevinge, #myecoresolution

Cara Delevingne’s EcoResolution encourages personal accountability towards climate change through the hashtag #MyEcoResolution – and it’s working.

Originally started back in 2018, the campaign encourages people to share their promises under the hashtag #MyEcoResolution.

Recently, a spate of celebrities have shown their support for the movement, including the likes of Jack Black, Reese Witherspoon, Kim Kardashian, Jaden and Willow Smith, Rita Ora, and more.

Sharing the hashtag, Kim Kardashian has pledged to eat a purely plant-based diet, whilst Jaden Smith has promised he will start working with companies that are building sustainable houses for people who need them. Reese Witherspoon has said she will only use sustainable water bottles and limit her plastic consumption every day.

Growing support for the campaign comes as a recent report found there has been a rise in activism in young people, a movement referred to as the “Greta effect”.

EcoResolution is particularly impactful because it creates a communal space where people feel empowered by their own actions and those of others. Climate change is such a sprawling issue and it’s easy to feel helpless. But #MyEcoResolution gives people back the power.

Delevingne addresses this idea in a video shared this week by Reed’s own initiative Advaya:

“History has shown us that governments only start to change when people take action,” she describes. “If we really want to see change, we have to be that change.”

“#MyEcoResolution is a campaign to empower people across the world to start talking, raising awareness, and most importantly, taking action,” she continued.

“Many of us find it difficult to talk about the climate and the ecological emergency because to a greater or lesser extent, we are all part of the problem. But, we can be part of the solution too.”

Last year, Billie Eilish and Woody Harrelson released a video urging people to take climate action.

For more information, head over to the campaign’s website or Instagram.

Check out the two-part video below.