The World Cup has well and truly been Americanised.
Justin Bieber will be joining Madonna, Shakira, and BTS for the World Cup’s first-ever final halftime show on July 19.
This eleven-minute musical marathon, orchestrated by Coldplay’s Chris Martin, transforms MetLife Stadium into a global stage, weaving Afrobeats through Burna Boy’s presence and classical grandeur via Gustavo Dudamel.
The PS22 Chorus, accompanied by Coldplay, will add a touch of youthful innocence, while Sesame Street’s beloved Muppets ensure childlike wonder amidst the athletic frenzy.
Beyond the entertainment, this performance champions a noble cause, supporting the FIFA Global Citizen Education Fund’s mission to raise $100 million for children’s education worldwide.
Burna Boy’s participation is especially poignant, celebrating his ‘Dai Dai’ collaboration with Shakira, a vibrant fusion of languages and rhythms that epitomises the tournament’s unifying spirit.
The world will be watching.
