Coldplay will be the first-ever band to live stream a concert on TikTok, signalling yet another creative way to perform in a COVID-19 world.
The TikTok performance will be to raise money for Red Nose Day, a global initiative aimed at ending child poverty.
“Red Nose Day does amazing things around the world to keep children safe, healthy, educated and empowered. We’re really happy to be able to support their work with this performance.” Chris Martin said in an official statement.
Chris Martin has a history of supporting Red Nose Day — in 2015 he wrote, directed and starred in the comedy sketch Game of Thrones: The Musical which featured most of the GOT cast and raised over $21 million in charity donations.
While Coldplay’s live stream won’t come close to matching the extravagance of Travis Scott’s Astronomical show in Fortnite, it helps cement TikTok’s place in the music industry. Virtual concerts and charity events are becoming commonplace, as performance spaces continue to grow online.
Coldplay will also headline Glastonbury’s virtual festival ‘Live at Worthy Farm’ alongside Haim, Jorja Smith and a number of unannounced surprise guests.
These performances come after Chris Martin and co. dropped a new intergalactic synth-pop song called Higher Power. You can watch it here.
The concert will be aired Monday 24th at 7 pm to support the Red Nose Day fundraising campaign. For Australians, that’s 4 am AEST on Tuesday, May 25th — if you’d like to tune in.
To learn more head to the Red Nose Day website.