Grimes is currently undergoing a dramatic rebranding: changing her name simply to c, disowning one of her most critically acclaimed albums, and most recently, expressing her desire to tour as a hologram in lieu of traditional live shows.
Speaking to Flaunt magazine, the artist now known as c said wanted “retire from touring“.
“Why do we keep doing them for dead artists instead of living ones who have stage fright?”
Apart from an appearance on The Tonight Show in December, c hasn’t performed live in over a year. She told Flaunt her desire to perform as a hologram is rooted in the stage fright she experiences
“It’s nightmarish. Apocalyptic. Terrifying, horrible. I can’t hear clapping or cheers — I just hear an echo chamber of death,” c said.
“I black out. Dissociation — I can’t tell what’s happening. After a show I’m always thinking, What happened? And people are like ‘It’s ok!’ I know people like the authenticity of live performance, and I do too. But I’m not a good performer. I’m a director who accidentally fell into this position, and now it’s too late to change. So I need to Gorillaz it — I need to find a way to not have to do the Beyoncé thing as much.”