Music

Introducing hip-hop’s most exciting new name, Joey Purp

With a string of consistently great singles and mixtapes already under his belt, Joey Purp has been a celebrated name in his home city of Chicago for the past number of years.

Though now, with the release of his latest full-length QUARTERTHING, Purp seems poised to thrust himself into the global spotlight. If you haven’t been paying attention to this name, it’s definitely time you started.

On his new album QUARTERTHING, Chicago rapper Joey Purp breezes through innovation and experimentation to deliver one of the most exciting released of the year.

As a member of the SaveMoney collective – the same collective that has housed such names as Vic Mensa, Chance The Rapper, and Towkio – Purp has been steadily building his name since his 2012 debut The Purple Tapes.

Across his already impressive discography, Purp stomps through an explosive brand of hip-hop, bursting at the seams with innovation and experimentation.

And while his 2016 sophomore release iiiDrops helped push him into the public eye, QUARTERTHING is undoubtedly his boldest progression yet.

The new album seamlessly melds chest-puffing grandeur with gut-wrenching stories and reflections. Never one to shy away from his dealer past, Joey Purp explores the impact this lifestyle, while striving towards a different future.

The result is one of the most captivating listens we’ve come across in some time. Do yourself a favour and listen to the new album above.