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Soak in the melancholic brilliance of IVY RED’s new video ABSENT

Drawing influence from a catalogue of artists that ranges from Amy Winehouse to Lil Peep, it’s no wonder that New Zealand producer and songwriter IVY RED crafts such unique and captivating music.

It’s melancholic and direct; simultaneously raw and carefully considered. Today the artist has shared his endearing and unsettling new video for ABSENT.

ABSENT, the melancholic and deeply endearing new video from New Zealand artist IVY RED, is a genre-defying slice of brilliance.

On the new video, IVY RED glides through a mind-bending series of dark, gloomy scenes to deliver a clip that will soak in your undivided attention from start to finish.

The song itself sees the artist navigate a hypnotising blend of hip-hop, R&B, soul, and grunge to deliver a sound that’s unlike anything you’ve come across before.

IVY RED describes his music as “crystal grunge R&B,” and I think he’s hit the nail on the head. His tunes feel raw and gritty, while also flaunting glassy, effortlessly slick production.

While these two descriptions may seem contradictory, IVY RED somehow manages to rope them into his own unique, fully-formed sound.

Do yourself a favour and watch the new video for ABSENT above. Hear his genre-defying goodness for yourself.

 

 

 

 

 

 

 

 

 

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August 22, 2018