That’s one way to market.
Lily Allen is ensuring her new album, West End Girl, leaves a lasting impression in more ways than one.
In a characteristically bold merchandising move, the singer is now offering the album on a USB drive meticulously shaped like a butt plug.
The unconventional storage device, a direct nod to lyrics from her track ‘Pussy Palace,’ is listed as a “novelty USB device intended for data storage only.”
Launched just in time for the holidays, the item has already sparked such high demand that the artist’s webstore has implemented a virtual queue system.
While the album remains widely available on streaming, vinyl, and CD, this limited-edition accessory perfectly encapsulates Allen’s cheek.