NFT collector pays $450,000 to be Snoop Dogg’s online neighbour

One of Snoop Doggy Dogg’s biggest fans has spent close to half a million dollars to live near the rapper… virtually.

The NFT collector bought a plot of land in Snoop’s virtual community ‘Snoopverse’ valued at $450,000 USD within a platform called The Sandbox.

The Sandbox is kind of like The Sims, except if you stole your Mum’s credit card to buy fun little extras, she’d probably have to remortgage your home. It’s an Ethereum-based platform, mostly used to build and monetise online communities and gaming experiences.

Photo: Via MRAMOR

So now you’ve forked out half a mil’, what the heck can you actually do as a resident of Snoopverse?

Well, the rapper’s building a replica of his California mansion in the online world, where he’ll host parties for all of his virtual neighbours.

They’ll also get to dress their avatar in fancy clothes, drive fancy cars, and build their own fancy houses that other residents will have to pay to visit.

Snoop Dogg isn’t the first celebrity to dip his toes into The Sandbox, but he is the most high-profile. Deadmau5, Richie Hawtin and Avenged Sevenfold also have virtual worlds within the metaverse, so does The Walking Dead, The Smurfs and Hell’s Kitchen.

To a true fan, you probably can’t put a price on living near Tha Doggfather. But as much as we love Snoop, $450,000 is lot of bloody money.


Thankfully, if you love the D-O-Double G, eventually it won’t cost quite that much to get in on the Snoopverse action. But brushing virtual shoulders with Snoop still ain’t cheap. Early access to the community will set you back 500 $SAND which is currently equal to about $3,700 AUD.