Clocked

“Oof” in the chat: the Roblox death sound has been monetised

In a death noise felt across the world, the iconic “oof” sound from Roblox will now have to be bought in order to fairly compensate the creator of it.

For now, the iconic “oof” effect has been temporarily removed from the game/developer platform. When it returns, a fee of about AU$1.75 (or 100 of in-game currency Robux) will have to be paid for the maximum experience.

However, only developers who build games for Roblox will have to pay the fee to use the sound, with general players still being able to experience the bittersweet (mostly sweet) joy of hearing “oof” when they die.

Roblox Oof 2
Image: Roblox Corporation

The “oof” effect’s origin is from 2000 action-adventure game Messiah, where Tommy Tallarico worked on the game as a music and sound producer and created the iconic sound. Currently, Tallarico is the president of Intellivision Entertainment.

Under the agreement between Tallarico and Roblox Corporation (yes, it is really called that), the former will release a sound effect kit for Roblox that developers can use. Prices for this kit range from US$10 to US$250, depending on the amount of content chosen by the purchasing developer.

Tallarico will also be releasing an “oof” t-shirt on Amazon, so that you can tell the public that you are a hardcore Roblox gamer and are to be treated seriously when you clash with kids wearing Travis Scott x Fortnite merch.

In an statement to the BBC, Tallarico expressed gratitude that the situation was able to be cleared up without conflict, saying:

It was great that we were able to come to a resolution with Roblox and they were very accommodating of the situation. It’s kind of funny to think that out of all the things I’ve done over my 32 years in the video game industry… I’m now just known as the Oof guy.

In other news, Roblox will be hosting a Lil Nas X concert, where the Old Town Road rapper will debut his new single Holiday. The Atlanta rapper was originally scheduled to come to Melbourne in February for a bushfire relief concert, before it was cancelled due to COVID-19.