“Smoke the competition:” Snoop Dogg to serve as special correspondent for the 2024 Olympics

Snoop Dogg will join the NBC news team as a correspondent and co-host for the sporting world’s biggest event.  

The term ‘multi-hyphenate’ gets thrown around a lot these days, but perhaps no one better exemplifies the word than rapper, producer, author and noted weed-smoker Snoop Dogg.

Now, Snoop Dogg is poised to further expand his portfolio, following news that the Drop It Like It’s Hot hitmaker will serve as a reporter for the 2024 Olympic Games in Paris.

Credit: Axelle/Bauer-Griffin/FilmMagic

That’s right, the same man who was once outsmoked by Willie Nelson will soon add ‘journalist’ to his resume.

Snoop Dogg will join the NBCUniversal reporting team for their coverage of the Olympics, which run from July 26 to August 11, where he’ll remain onsite in Paris as part of NBC’s Olympic Primetime Show. 

Snoop Dogg 2024 Olympics
Credit: NBCUniversal

Alongside co-hosting that Olympics segment with reporter Mike Tirico, NBC confirmed that Snoop will bring his unmatched energy to the Parisian spectacle with visits to the city’s iconic landmarks, as well as attending specific sporting events and interviewing athletes and their families.

Part of us hopes we’ll be treated to a news blooper in which reporters jump cut to Snoop midway through the biggest blunt you’ve ever seen (an Olympic-level sport in its own right). 

Snoop shared his excitement about joining the reporting team in a press statement, recalling the years he spent watching the Olympics growing up and tipping his hat to the imminent batch of athletes.


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“Let’s elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold,” Snoop said. 

For their part, Universal said that while they “don’t know what the heck is going to happen” during Snoop’s role as a special correspondent, they are nonetheless convinced “he will add his unique perspective” to the Olympics.

Snoop Dogg’s segments will only air in the US through NBC and Peacock, but Australians can rest assured there’ll be multiple clips shared by his fans (are they collectively called puppies?) throughout the Olympic schedule. 

Snoop Dogg’s role as an Olympic correspondent adds to an impressive portfolio for the musician, who has previously been crowned Twitter’s rightful owner, embarked on an Australian tour, been the subject of an upcoming biopic, and reportedly smoked half a million joints.

Get ready to watch Snoopy as he hits Paris for the 2024 Olympic Games from July 26.