Researchers surveyed a group of 2,000 Italians and found that 22 percent of respondents have stopped using social media in the past year.
A new study has added to Mark Zuckerberg’s less than ideal start to 2022, with 22 percent of respondents indicating they have permanently or temporarily stopped using social media.
Content boredom tops the list of reasons for withdrawal, with 35 percent of quitters listing it as their main deterrent. Other major icks were fake news content and privacy concerns, which combed for 50 percent of the respondents’ cause of cancellation.
More than 2,000 interviews were conducted by Deloitte’s Digital Consumer Trends Survey, asking people between the ages of 18 and 75 about their social media habits.
While close to a quarter have stopped using social media to some extent, 73 percent of respondents said they still use social media every day.
The surveys also found that socials have leapfrogged print media and news websites as people’s preferred way to stay informed.
Television still remains the favourite platform for accessing news, with 37 percent of respondents choosing a TV bulletin compared to the 23 percent who prefer to scroll through social media.
The study also found that 80 percent of respondents don’t mind whipping out their phone to snap up a bargain, with four in five people admitting they use their smartphone for online shopping.
Aside from FOMO and general connectivity, breaking up with social media can be pretty enticing. But before you dramatically throw your smartphone off a cliff-face and replace it with a flip-phone, remember that you’ll also have to carry a camera around wherever you go, unless you want your photos to look like 8-bit Marios.
