Google plans privacy changes similar to Apple, which cost Facebook $230 billion

On Wednesday, Google announced its new privacy restrictions will cut tracking across apps on Android devices.

Google has said it is developing a new privacy-focused replacement for its advertising ID which is often used to help ad-tech companies share information about customers.

As we sore recently with a similar move made by Apple, this could end up costing big companies that rely on tracking users, like Facebook, quite a pretty penny.