By now we hope you’re well aware of the two-way street that exists between JBL and musicians.
Earlier this year, the global audio brand launched the doco-series BE HEARD, which set out to chronicle the artistry behind some of Australia’s most promising emerging artists, and garnered some 500,000 views across its four-episode run.
JBL’s investment not just in the quality of the music, but in the making of music itself, is yet again on display with the new Authentics Range, which adds to the JBL family a swathe of 70s-inspired products.
Included in this new drop is a retro-styled portable home speaker and the crown jewel that is the JBL Spinner; a record player equipped with wireless Bluetooth connectivity.
Perhaps no other brand is better poised to reimagine one of music’s sparkliest decades than JBL, and the audio wizards have showcased their knowledge of this history with the Authentics Range.
But while the sounds of the 70s are undeniably destined for The Spinner (if you listen closely, you can hear the crackle of ABBA already), the beauty of JBL is in its spirit of reimagination and innovation.
With its range of hi-tech features, including Bluetooth and Wireless connectivity, JBL’s Authentics Range updates classic audio stylings with a sense of currency.
This connection between the retro and the new is on display with the Authentics 300, which comes equipped with voice assistant technology and a rechargeable battery.
It’s details like this that allow JBL to pay homage to the sounds and styles of the past while maintaining the modern flair that makes their audio so infinitely listenable.
Platforming musicians of all calibres, JBL collaborated with Bruno Mars for the release of the Authentics Range, a musician who similarly reimagines the glory of funk, disco, and soul as one-half of Silk Sonic.
The very nature of Mars’ aesthetic and sound personifies JBL’s quest with the Authentics Range. Both maestros reimagine classic flavours with an eye in the here and now, with JBL’s new product line specifically amplifying — and innovating — the sounds of disco funk.
So what are you waiting for? Head here to shop JBL’s new Authentics Range.