1,800% and climbing.
The ghost of Coachella 2026 is a roaring pop king named Justin Bieber.
After the singer’s electrifying headlining sets, including a second weekend cameo-palooza with Billie Eilish and SZA, his discography was baptised in a tidal wave of nostalgia.
According to new data, Bieber’s Spotify streams exploded by a staggering 1,800% following the festival.
For the week ending April 23rd, he racked up 431 million global streams, a dizzying leap from his pre-Coachella average of just 22.8 million.
The resurrection touched everything from the brash synth of ‘Beauty and a Beat’ to the tender petals of ‘DAISIES’ and the ancient echoes of ‘Baby.’
While the mania has since cooled to a still-impressive 295 million streams the following week, the spike proves his catalogue is timeless.
Coming off 2025’s SWAG double-album, the message is clear: release new music now, Justin, or risk leaving billions of streams on the table.
